New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend.
Article News Category: Personalisation
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Vurvey Launches vTeam: a Human-Driven AI Solution for Rapid Consumer Research, Ideation and Product Development
by GLOby GLOVurvey, the AI platform powered by people for the most iconic and creative brands, announced today at Google Next the launch of vTeam, a groundbreaking solution that combines generative AI …
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IHG Hotels & Resorts and Google Cloud, announced an expanded partnership that will fuel new customer experiences within the IHG One Rewards mobile app. New trip planner will bring personalised …
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By leveraging SoundCommerce’s actionable data insights alongside Cordial’s personalized messaging solutions, retail brands can now provide real-time, data-driven interactions that foster customer loyalty and maximize revenue opportunities.
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Leading sportswear brand to personalise and streamline product discovery, customer loyalty rewards, and online-to-offline purchases by moving all e-commerce operations to Google Cloud .
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Qatar Airways Showcases New Features of World’s First AI Virtual Digital Human Cabin Crew
by GLOby GLOQatar Airways presented its second-generation virtual cabin crew, Sama 2.0, powered by innovative conversational AI. The holographic reveal continues to draw crowds at the world’s leading travel trade show, ITB …
