H&M is going through a metamorphosis. No longer content with just being a fast-fashion giant, the brand is reimagining its digital presence, leaning hard into experiential storytelling, and reshaping how …
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A veteran in digital transformation, Marshall brings serious firepower to Revlon’s leadership team. His résumé includes executive technology roles at Merlin Entertainments, Starbucks, McDonald’s, and Nando’s, with a track record …
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Shi Bu, Senior Vice President at The Lacek Group (an Ogilvy One company) argues that emotional loyalty—the deep, often subconscious connections consumers form with brands—cannot be captured through traditional metrics …
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Ferrara, a century-old leader in the sweet snacking industry, is known for delighting consumers with iconic brands like SweeTARTS, Nerds, Trolli, and Brach’s. As part of its strategy to deepen …
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This partnership marks a significant step forward in the ongoing effort to bridge the gap between high-quality product content and seamless digital commerce across grocery retail. Both 1WorldSync and Mercatus …
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New integration helps Marqeta customers access flexible rewards within their card programs to improve engagement, increase top-of-wallet positioning, and drive spend shift.
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GLO / Comarch global study unveils 3 most loved and used loyalty programs across Scandinavia and in each country (Sweden, Norway, Denmark).
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Narvar, the #1 platform for intelligent personalization “Beyond Buy,” announced significant advancements designed to help retailers optimize operations, enhance customer loyalty, and drive sustainable growth.
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By integrating Fishbowl’s industry-leading Guest Relationship Management, loyalty, marketing automation, and analytics with Onosys’ omnichannel online ordering capabilities, this partnership creates a seamless ecosystem for restaurant operators.
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By seamlessly integrating intelligent return and exchange workflows with real-time fraud detection, Shield distinguishes high-trust shoppers from fraudsters at the moment of request, enabling hyper-personalized return, exchange, and refund options …
