The Dupe Culture Report delivers clear signals that every brand team should be thinking about. Consumers are placing far more importance on evidence than branding. They want the product to speak …
Article News Category: Sector specific
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Modern Restaurant Management argues that quick-service restaurants must ditch one-size-fits-all deals and embrace predictive, data-driven segmentation to create truly loyal, long-term customers.
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U.S. Consumers Spend More to Save More; Black Friday and Cyber Monday Sales Expected to Increase by $20 Billion
by GLOby GLOShoppers are clear about what motivates them most: discounts are the top priority for 68% of respondents. Free shipping is close behind, influencing 52% of buyers. Early access and limited-time …
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LexisNexis Risk Solutions Automotive Brand Loyalty Research Reveals 57% of U.S. Car Buyers Open to Other Brands
by GLOby GLOVarying vehicle brands, new EV options and personalized communications influence U.S. consumers and create new opportunities for automakers to increase affinity amid the changing landscape in U.S. garages.
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Skyscanner’s travel experts have dived into the data and handpicked 10 destinations from those which saw the biggest YoY search surges, to help travellers experience the buzz before they become …
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The Open Loyalty Benchmark Report 2026 reveals that global loyalty programs are becoming more data-driven and financially accountable, with engagement, retention, and ROI emerging as the key success metrics.
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