The recognition comes after Newsweek, together with Plant-A Insights Group, conducted a large-scale study based on the collection of over 359,000 brand reviews and followership data across social media platforms, as well …
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Under CEO Anthony Capuano, Marriott International is aggressively expanding both its global footprint—achieving 6.8% net room growth in 2024—and transforming its Marriott Bonvoy loyalty program into an experiential platform with …
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A new report by Comarch explores how sustainability and loyalty are converging in the form of Green Loyalty — loyalty programmes designed to reward environmentally responsible behaviour. More than just …
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Singapore Airlines And Salesforce Collaborate On AI-Powered Customer Service Applications, Plan To Co-Develop More Solutions For The Airline Industry
by GLOby GLOSalesforce and Singapore Airlines (SIA) today announced that the Airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer case management system, enabling it to deliver …
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H&M is going through a metamorphosis. No longer content with just being a fast-fashion giant, the brand is reimagining its digital presence, leaning hard into experiential storytelling, and reshaping how …
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Revlon Taps Former Starbucks and McDonald’s Tech Leader as New Chief Digital Officer to improve consumer experience
by GLOby GLOA veteran in digital transformation, Marshall brings serious firepower to Revlon’s leadership team. His résumé includes executive technology roles at Merlin Entertainments, Starbucks, McDonald’s, and Nando’s, with a track record …
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Shi Bu, Senior Vice President at The Lacek Group (an Ogilvy One company) argues that emotional loyalty—the deep, often subconscious connections consumers form with brands—cannot be captured through traditional metrics …
