Hotels are shifting toward Best-in-Class technology systems as seamless integration, usability, and personalization emerge as the key drivers of superior guest experience and long-term loyalty.
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Launched as Sheraton reaches a pivotal milestone in its global transformation, “Goodnight Room” marks the brand’s most significant storytelling moment yet, inviting travelers across the globe to rediscover one of …
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Built on Amazon Marketing Cloud (AMC) and using Amazon’s full funnel measurement and Brand Metrics, Flywheel’s Return on Consumer Dashboard provides a comprehensive view of the shopper journey from discovery to …
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Vietnam Airlines and Accor Group Forge New Loyalty Alliance. Mutual benefits: Lotusmiles and ALL members can now convert and redeem points interchangeably across both programs. Exclusive launch promotion: 50% bonus …
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“We’ve built momentum as a brand. We are evolving our image and supercharging our loyalty program,” said Chris Kiesling, Assistant Vice President of Light Oil Operations and Marketing for CITGO. …
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Two-thirds of consumers now feel a surge of anxiety after clicking “buy,” according to Narvar’s 2025 State of Post-Purchase Report, a signal that uncertainty is now defining the ecommerce experience. …
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The report highlights a growing shift from room-based performance metrics to more guest-centric measures such as Revenue per Available Guest (RevPAG), which captures the total value of each guest interaction …
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To celebrate the new route, Spirit Airlines will reward up to 1,500 Free Spirit® bonus points for travellers.
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The World’s Best Brands list is the result of an independent global survey, which gathered insights from over 90,000 consumers across the world. Respondents evaluated brands based on key criteria …
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British Airways has taken a major step toward transforming the in-flight digital experience by signing a contract to equip parts of its fleet with SpaceX’s Starlink, the low-Earth-orbit (LEO) satellite …
