Customized Amenity kits and loungewear will be offered to Business Elite, Business, and Premium Economy guests on long-haul flights. In a further commitment to elevated customer comfort, Premium Economy guests …
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GLO Featured. Tony Piedade on Loyalty Programs in Sport: Retaining Fans or Monetising Passion?
by GLOby GLOTony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic …
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British Airways Holidays Partners with Thoughtworks to Deliver a New Standard in Digital Traveller Experiences
by GLOby GLOBritish Airways Holidays, which is part of IAG Loyalty, is embarking on a strategic digital transformation journey to deliver a distinctive and personalized experience, flexible and varied choices and seamless …
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Choice Hotels International Accelerates International Growth with Addition of 50 New Quality Suites Hotels in France
by GLOby GLOThe new hotels will be located throughout France, strengthening an already existing portfolio of midscale and upscale business, leisure, and long-stay accommodations. All properties will participate in Choice Privileges, the …
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The initiative creates opportunities for content creators, influencers, and digital marketers to partner with Cruisebound and earn commissions on bookings generated through unique affiliate links.
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New Book by Ken Hughes Reveals What Every Brand Can Learn from Taylor Swift’s Marketing Genius
by GLOby GLOFrom surprise drops to deeply personal storytelling, from community empowerment to a loyal tribe of superfans, Swift’s brand strategy offers a masterclass in customer experience (CX), loyalty, tribal belonging and …
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