Research conducted by CataBoom, an SaaS-based gamification and rewards platform in the US partnered with Mastercard, reveals that integrating a game into a loyalty program can boost a brand’s website …
Article News Category: Telecom, Media & Social Media
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Amazon Photos, Orangetheory, Weedmaps, Wyndham Hotels, YouTube Music, Zappos others awarded unitQ Quality Excellence Awards
by GLOby GLOThese awards celebrate and recognize companies that have shown exceptional commitment to delivering consistently high-quality products and services, and have earned overwhelmingly positive user feedback.
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Founded in 1992, MacroArt is an award-winning, high-end graphics provider with a client list that includes many of the world’s biggest brands and their agencies. Managing Director Michael Green and …
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Just under half (48%) of consumers are comfortable engaging with chatbots and AI-powered customer support. Consumers are increasingly less likely to provide companies with direct feedback about bad experiences, so …
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GLO interview: Khalid El Bachraoui, Sia Partners on step-by-step structuring of a loyalty program (Full Interview)
by GLOby GLO0:00 – on Sia Partners proposition in Loyalty & CX • 2:50 – on step by step questions you need to address when building or revising a loyalty program • …
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Len Covello, CTO of Engage People on Loyalty: Personalization Powers Loyalty Programs to New Levels of Customer Engagement
by GLOby GLOLen Covello commented that the traditional concept of loyalty, where individuals accumulate a specific currency like air miles over time and then redeem them, has shifted in recent years. Loyalty …
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Optimove launches OptiGenie, AI-powered, customer-led marketing assistant to deliver top-tier, personalized experiences
by GLOby GLOAchieving true personalization is every marketer’s goal and with AI this really comes to life. Meet OptiGenie – your AI-powered, customer-led marketing assistant that will guide you through every step …
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