New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, “sway and stay” consumer preferences
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The loyalty program by Samsung applies to the purchase of any 5G-enabled Galaxy A series smartphone, including models like the Galaxy A54 5G, Galaxy A34 5G, Galaxy A23 5G, and …
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Deloitte’s 3rd annual survey on loyalty program preferences. 2023 consumer loyalty survey asks participants to rank the importance of key program features and benefits to reveal insights into how these …
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As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding …
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In an interview with PYMNTS, Hannah Harper, the digital marketing manager at Leatherman, sheds light on the company’s focus on loyalty and how it benefits both the company and appeals …
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Bringing in Zfluence will further strengthen Her Campus Media’s influencer marketing capabilities by growing its community of Gen Z influencers and integrating Zfluence’s proprietary tech – which allows brands to …
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An independent loyalty program benchmark conducted the management consultancy firm, Sia Experience by Sia Partners covers key players in Netherlands, encompassing nine sectors and analyzing the practices of 25 leading …
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Beginning this spring, an immersive digital experience offering bespoke video content and a bi-annual publication will be made available exclusively to guests across all 27 Auberge properties and visitors to …
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McKinsey article covers key benefits of tokenization
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Consumer optimism in the United States remained steady over the summer, while consumer spending saw a modest uptick across most categories. Here’s the latest research from our ConsumerWise team.
