This sector is currently witnessing a revolutionary phase, with unprecedented developments and transformative changes. Events have become powerful platforms that bring people together for various purposes, including corporate development, entertainment, …
Article News Category: Telecom, Media & Social Media
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GLO Interview: Luigi Marandola, Visa Co-brand Head, on Visa’s global capabilities, rules of successful co-brand programs & mistakes to avoid Episode 1/3 (Full Episode)
by GLOby GLOVisa co-brand & merchant partnership development team current structure • What would be key defining factors for the launch of a co-brand program to be successful? • What were the worst …
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Australia Loyalty Programs Market Intelligence Report 2023: Transforming Shopping Behavior, Boosted by Macroeconomic Environment
by GLOby GLOThe loyalty market in Australia is set to witness remarkable growth, projected to reach US$3,646.4 million in 2023, marking a substantial 12.6% annual increase.
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Turkey Loyalty Market report: Turkey to Witness Impressive Growth at 12.7% CAGR, Reaching US$1,209.2 Million in 2023
by GLOby GLOAccording to the publisher, loyalty market in Turkey is expected to grow by 12.7% on annual basis to reach US$1,209.2 million in 2023. In value terms, the loyalty market in …
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NCSolutions Advertising report: Five Keys to Advertising Effectiveness: Creative, Brand Loyalty, Targeting, Reach, Recency
by GLOby GLOTo help quantify the value of sales effect of brand loyalty, the study looked at the depth-of-repeat among brand buyers. This advertising metric measures the number of consecutive times a …
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Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising
by GLOby GLOAttain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data. The capabilities are initially …
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Interview with Poshmark Founder: Poshmark’s focus on community sets it apart from competitors.
by GLOby GLOThe emphasis on community, combined with strategic technological investments like Posh Shows and Posh Lens, has contributed to Poshmark’s success and resonated more with consumers, leading to increased sales and …
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Spain Loyalty Programs Market Report 2023: A $5.25+ Billion Market by 2027 – Market Size, Growth Drivers, and Emerging Trends
by GLOby GLOOver the past four years, the loyalty market in Spain has demonstrated strong performance, recording a notable CAGR of 12.9% from 2018 to 2022. The forecast period is expected to …
