MarketsandMarkets’ new study on artificial intelligence (AI) sheds light on AI’s rapid growth and evolution and its impact on business models. As per their prediction, approximately $87 billion worth of …
Article News Category: Telecom, Media & Social Media
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Adam Posner releases 2023 Annual Australian market survey “For The Love Or Money” with the Australian loyalty program landscape, loyalty program Experience Index SPVX and 68 Australian loyalty programs scored.
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Globant Create: the new Studio that Helps Brands Leverage the Best of AI and Tech into Creativity and Marketing
by GLOby GLOWith an agency approach enhanced with AI, Globant Create will combine creativity and marketing strategy with data, and cutting-edge technology to offer its clients unique ways of connecting with their …
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NCSolutions research: GEN Z expects advertising to be purpose-driven, unobtrusive and entertaining
by GLOby GLO58% of this younger generation doesn’t like advertisements that interrupt content. Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households. 27% of Gen …
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Genesys Xperience 2023: Inspiring A Bold New Way to Ignite Customer and Employee Loyalty
by GLOby GLOEntrepreneur and business luminary Sir Richard Branson will speak about redefining modern travel through a people-centric approach that’s grounded in empathy. Xperience brings innovative leaders from Virgin Atlantic, Coca-Cola Bottlers’ …
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Runa Study Demonstrates Enduring Popularity of Rewards and Loyalty Points, but Reveals Misalignment between Consumers and Companies
by GLOby GLOIn Runa’s new study, The State of Loyalty, Rewards and Employee Recognition, gift cards rank highest as the preferred method of reward, with flexibility of redemption the most popular reason …
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Choice Hotels unveils its new next-generation prototype at Sleep Inn emphasizing modern design and guest wellbeing
by GLOby GLONew development option maintains brand position as lowest cost to build and operate in midscale while increasing guest intent to stay by 25%
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Cerillion (AIM: CER), a leading provider of BSS/OSS-as-a-Service solutions to the telecoms industry, today announced the general availability of Cerillion 23.1, which transforms customer engagement by integrating loyalty management within the …
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DataStax report: AI-Powered Relevant Recommendations are Key to Building Brand Trust and Driving Customer Loyalty
by GLOby GLOResearch Reveals 87% of Consumers Regard Relevant Recommendations as Highly Valuable. 65% of respondents do not realize product recommendations from online retailers are powered by AI.
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CreditCards.com survey (USA) reveals 23% of credit card holders don’t claim their rewards
by GLOby GLOFor those who did redeem, cash back and gift cards were the most popular options across all age groups. Majority of cardholders who haven’t redeemed their credit card rewards say …
