On “new economy” players (e-commerce, e-mobility, and experiences) launching loyalty programs & co-branded cards and trends in the coming 2-3 years • What consumers expect from the co-brand loyalty proposition? …
Article News Category: Tourist Boards & Governments
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GLO Interview: Luigi Marandola, Visa Co-brand Head, on Visa’s global capabilities, rules of successful co-brand programs & mistakes to avoid Episode 1/3 (Full Episode)
by GLOby GLOVisa co-brand & merchant partnership development team current structure • What would be key defining factors for the launch of a co-brand program to be successful? • What were the worst …
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Australia Loyalty Programs Market Intelligence Report 2023: Transforming Shopping Behavior, Boosted by Macroeconomic Environment
by GLOby GLOThe loyalty market in Australia is set to witness remarkable growth, projected to reach US$3,646.4 million in 2023, marking a substantial 12.6% annual increase.
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Turkey Loyalty Market report: Turkey to Witness Impressive Growth at 12.7% CAGR, Reaching US$1,209.2 Million in 2023
by GLOby GLOAccording to the publisher, loyalty market in Turkey is expected to grow by 12.7% on annual basis to reach US$1,209.2 million in 2023. In value terms, the loyalty market in …
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NCSolutions Advertising report: Five Keys to Advertising Effectiveness: Creative, Brand Loyalty, Targeting, Reach, Recency
by GLOby GLOTo help quantify the value of sales effect of brand loyalty, the study looked at the depth-of-repeat among brand buyers. This advertising metric measures the number of consecutive times a …
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