#ZeroIsNowBoarding on JetBlue, the first airline to serve Pepsi Zero Sugar, with the pair changing perceptions of “zero” through a travel experience for fans to the beautiful city of Quito, …
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Rising consumer expectations are the No.1 challenge for organisations, putting their bottom line at risk as they struggle to deliver relationship-building experiences.
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The Canadian flag-carrier will enable access to its full range of NDC-sourced content through the Amadeus Travel Platform by leveraging Altéa NDC, Amadeus’ IT solution that enables airlines to provide …
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Finextra Research Survey (Banking): Customer Experience – Is Hyperpersonalisation the next frontier?
Results from this survey indicate that financial institutions are prioritising investment in customer experience capabilities as a key factor in new IT-led growth initiatives.
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Digital Sales, Brand Loyalty, and Number of Items take a Hit in Q1 as Grocers and Shoppers Develop Strategies to Fight Soaring Inflation
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Reinforcing its commitment to wellness, Westin is helping runners take on the world’s most renowned marathons with its refueled Gear Lending program and new, tailored experiences taking place during marathon …
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For 26th Year in a Row, Marriott Named One of Fortune’s 100 Best Companies to Work For®. New Campaign targets employee loyalty.
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Mary English, senior director of Strategic Services at The Lacek Group, delves into how loyalty strategies can boost brand affinity—and, ultimately, companies’ bottom line—even in a down economy.
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Alaska Airlines has aspirations to place its flight numbers on JAL flights to and from Japan.
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Marking the brand’s first epicurean collaboration, the chef and artist has created a barware collection with complementing cocktail recipes inspired by her travels from Los Angeles to Paris to Kyoto.
