Winners in 42 categories announced by Marketing Interactive "Loyalty & Engagement Awards" 2023. Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience in the art of engagement, the Loyalty & Engagement Awards is open to entrants from across the South Asia, Southeast Asia and Oceania regions.
GLOFor the last 11 (Singapore) years Marketing Interactive is hosting Loyalty & Engagement Awards with this year ceremony held in Singapore. Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience in the art of engagement, the Loyalty & Engagement Awards is open to entrants from across the South Asia, Southeast Asia and Oceania regions.
This year, 42 categories were open for entry covering a diverse scope of vertical engagement and loyalty programmes. This year, to reflect the major shift that has been taking place in the loyalty space over recent years, many of categories have been refreshed from “Loyalty Programme” to “Loyalty Strategy” in order to give more freedom to entrants.
2023 Winners:
L&E 2023 Brand of the Year
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Shell International Petroleum |
Engagement Agency of the Year
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PRM Marketing Services (PRMMS) |
Loyalty Agency of the Year
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Magna Digital |
Relationship Marketing Agency of the Year
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PRM Marketing Services (PRMMS) |
1. Best Card-Based Loyalty Programme
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GOLDHewlett Packard Enterprise |
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SILVEREnrich by Malaysia Airlines |
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BRONZEUnited Overseas Bank (UOB) |
2. Best Loyalty Strategy – Automotive
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GOLDToyota Indonesia |
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SILVERInchcape Singapore |
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BRONZEShell International Petroleum |
3. Best Loyalty Strategy – Consumer
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GOLDShell International Petroleum |
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SILVERminden.ai |
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BRONZEAustralian Venue Co |
4. Best Loyalty Strategy – eCommerce
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GOLDDanone Nutricia Early Life Nutrition (Hong Kong) |
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SILVERgiga! |
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BRONZEMSIG Insurance (Hong Kong) |
5. Best Loyalty Strategy – Fashion & Beauty
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GOLDVF Group |
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SILVERVF Group |
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BRONZEGuerlain |
6. Best Loyalty Strategy – Finance & Insurance
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GOLDDBS Bank |
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SILVERAIA Singapore |
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BRONZESun Life Malaysia |
7. Best Loyalty Strategy – Food & Beverage
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GOLDAustralian Venue Co |
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SILVERDanone Indonesia |
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BRONZEKopi Kenangan Hanya Untukmu |
8. Best Loyalty Strategy – Launch / Re-Launch
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GOLDminden.ai |
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SILVERShell Indonesia |
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BRONZESentosa Development Corporation |
9. Best Loyalty Strategy – Lifestyle
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GOLDKanmo Group |
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SILVERVF Group |
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BRONZEAIA Singapore |
10. Best Loyalty Strategy – Retail
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GOLDVishal Mega Mart |
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SILVERVF Group |
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BRONZEGuerlain |
11. Best Loyalty Strategy – Telecommunications
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GOLDDialog Axiata |
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SILVERSingtel |
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BRONZEStarHub |
12. Best Loyalty Strategy – Travel & Hospitality
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GOLDEnrich by Malaysia Airlines |
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SILVERMillennium Hotels and Resorts |
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BRONZEBridgeClimb |
13. Best Membership Programme
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GOLDEnrich by Malaysia Airlines |
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SILVERminden.ai |
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BRONZELalamove |
14. Best Partnership in a Loyalty Programme
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GOLDEnrich by Malaysia Airlines |
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SILVERUnited Overseas Bank (UOB) |
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BRONZEminden.ai |
15. Best Regional Loyalty Campaign
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GOLDSyngenta Asia Pacific |
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SILVERJotun Paints (Vietnam) |
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BRONZEMillennium Hotels and Resorts |
16. Best Use of Rewards & Incentives
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GOLDfoodpanda Singapore |
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SILVEREnrich by Malaysia Airlines |
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BRONZEFedEx Express AMEA |
17. Best Customer Experience
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GOLDAtlas Consolidated |
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SILVERgiga! |
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BRONZEShell International Petroleum |
18. Best Employee Engagement Strategy
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GOLDDBS Bank |
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SILVERDBS Bank |
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BRONZERHB Singapore |
19. Best Engagement Strategy – B2B
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GOLDHewlett Packard Enterprise |
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SILVERSentosa Development Corporation |
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BRONZEShell International Petroleum |
20. Best Engagement Strategy – B2C
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GOLDEnrich by Malaysia Airlines |
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SILVERUnilever Singapore |
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BRONZEUnited Overseas Bank (UOB) |
21. Best Engagement Strategy – Specific Audience
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GOLDJotun Paints (Vietnam) |
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SILVERDanone Indonesia |
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BRONZEShell International Petroleum |
22. Best Omni-Channel Strategy
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GOLDminden.ai |
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SILVERShell International Petroleum |
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BRONZEDanone Indonesia |
23. Best Online Experience
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GOLDRachelle the Rabbit Meadery |
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SILVERDanone Nutricia Early Life Nutrition (Hong Kong) |
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BRONZEFujioh International Trading |
24. Best Use of Advocates
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GOLDJotun Paints (Vietnam) |
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SILVERAgency for Integrated Care |
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BRONZEHewlett Packard Enterprise |
25. Best Use of Contests / Promotions
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GOLDUnited Overseas Bank (UOB) |
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SILVERGeneco |
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BRONZEGeneco |
26. Best Use of CSR
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GOLDDBS Bank |
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SILVERCARiNG Pharmacy Retail Management |
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BRONZEGeneco |
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BRONZEMicrosoft |
27. Best Use of Experiential / Live Marketing
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GOLDSingtel |
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SILVERSingtel |
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BRONZEShell Indonesia |
28. Best Use of Gamification
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GOLDShell International Petroleum |
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SILVERfoodpanda Singapore |
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BRONZEUnilever Singapore |
29. Best Use of Influencers
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GOLDAgency for Integrated Care |
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GOLDminden.ai |
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SILVERSingtel |
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BRONZEUnited Overseas Bank (UOB) |
30. Best Use of Integrated Media
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GOLDUnited Overseas Bank (UOB) |
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SILVERminden.ai |
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BRONZEAgency for Integrated Care |
31. Best User Experience
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GOLDAtlas Consolidated |
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SILVERFrieslandCampina |
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BRONZEHPE Aruba Networking |
32. Best CRM Strategy
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GOLDShell International Petroleum |
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SILVERHewlett Packard Enterprise |
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BRONZEDanone Indonesia |
33. Best Use of Consumer Insights / Data Analytics
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GOLDNestlé Malaysia |
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SILVERHewlett Packard Enterprise |
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BRONZEFWD Group |
34. Best Use of Content Marketing
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GOLDDanone Indonesia |
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SILVERGeneco |
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BRONZEMcDonald’s Singapore |
35. Best Use of Direct Marketing
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GOLDSyngenta Asia Pacific |
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SILVERHewlett Packard Enterprise |
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BRONZEEnrich by Malaysia Airlines |
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BRONZEUnited Overseas Bank (UOB) |
36. Best Use of Mobile
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GOLDShell International Petroleum |
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SILVERAustralian Venue Co |
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BRONZEShell International Petroleum |
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BRONZEUnited Overseas Bank (UOB) |
37. Best Use of Relationship Marketing – B2B
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GOLDShell International Petroleum |
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SILVERHewlett Packard Enterprise |
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BRONZESchroder Investment Management (Singapore) |
38. Best Use of Relationship Marketing – B2C
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GOLDNestlé Malaysia |
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SILVERDanone Indonesia |
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BRONZEShell International Petroleum |
39. Best Use of Social Media
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GOLDMillennium Hotels and Resorts |
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SILVERUnited Overseas Bank (UOB) |
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BRONZEAgency for Integrated Care |
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BRONZEPan Pacific Hotels Group |
40. Best Use of Technology
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GOLDNestlé Malaysia |
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SILVERPan Pacific Hotels Group |
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BRONZEDanone Indonesia |
41. Team of the Year – Agency
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GOLDWink |
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SILVERPRM Marketing Services (PRMMS) |
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BRONZEDigitas Malaysia |
42. Team of the Year – Brand
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GOLDAIA Singapore |
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SILVERHewlett Packard Enterprise |
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BRONZESentosa Islander |
Panel of Judges:
ZHAOYANG CHEONG
GROUP BRAND DIRECTOR
DR. CHATCHAI ARTHUR YACHANTHA
CHIEF PATIENT EXPERIENCE OFFICER
NURAENI JOHNSON
AVP OF CRM
ANSHERA CHUMCHAIVATE
HEAD OF DATA INTELLIGENCE & CUSTOMER INSIGHTS
YASHWANTH KUMAR
PRESIDENT – LOYALTY & ANALYTICS
AMIROEL SHAZRIE YUSSOF
HEAD OF LOYALTY
VIVIAN CHEONG
DIRECTOR – ASIA PACIFIC LOYALTY PRODUCT OFFERS LEAD
BISWAJIT DUTTA
HEAD CRM & LOYALTY
METRO BRANDS, INDIA
SANDEEP JINDAL
DIRECTOR OF CUSTOMER EXPERIENCE
SEBASTIAN KUEMMEL
HEAD OF CRM & PERSONALISATION
PETCULTURE
DR. MARY JANE M. VALERO
SVP AND CHIEF CX & HUMAN RESOURCES OFFICER
PETER LEE HIN WENG
HEAD OF CUSTOMER ECOSYSTEM, PAYMENT AND BIG DATA
CAROLIN CHAN
DIRECTOR OF MARKETING, SEA
PRM MARKETING SERVICES (PRMMS)
NIX TANG
SENIOR ASST DIRECTOR, LOYALTY AND CHANNEL MARKETING
SHANE WAN
HEAD OF GLOBAL DIGITAL PAYMENT AND LOYALTY STRATEGY & GROWTH
DR. NATAWAT SAIGOSOOM
EVP, CUSTOMER EXPERIENCE FUNCTION
SIAM COMMERCIAL BANK (SCB)
JAMES RILEY
VICE PRESIDENT, CUSTOMER LIFECYCLE MANAGEMENT
LOLITTA SUFFIAN
GROUP HEAD OF CUSTOMER EXPERIENCE
VIKING WONG
LEAD, GLOBAL DATA SCIENCE
PRAKASH SUBRAMANIAN
HEAD OF GROWTH STRATEGY, PERFORMANCE MARKETING, RETENTION, LOYALTY & PARTNERSHIPS
TIRA, RELIANCE RETAIL
FAROP SHARIF
CHIEF CUSTOMER EXPERIENCE OFFICER
SANJAY CHINCHWADE
CHIEF MARKETING OFFICER
DAVID TAY
HEAD OF INNOVATION CLIENT ENGAGEMENTS
SHAILESH SINGH
VICE PRESIDENT- LOYALTY, PARTNERSHIPS & ANCILLARIES
RESH RATNAM
REGIONAL HEAD, CUSTOMER SERVICE & EXPERIENCE
