Log in as member to watch full episode. 00:35 Overview of the standout features of Amadeus's current loyalty and NDC solutions, and how Amadeus differentiates from competitors? • 05:30 Examples of current solutions' direct contributed to the success of clients? • 13:04 Final remarks and conclusion of the interview. interview.
GLOAmadeus Loyalty & Traveller Experience Solutions: End-to-end ecosystem with strong loyalty expertise and seamless integration. Episode 2 of 2. (Full episode)
Timeline:
00:35 Overview of the standout features of Amadeus’s current loyalty and NDC solutions, and how Amadeus differentiates from competitors?
05:30 Examples of current solutions’ direct contributed to the success of clients?
13:04 Final remarks and conclusion of the interview.
Transcript:
00:35 Dilek Glenister, GLO: Now again over to you Filiz. You already, when you were talking about your technologies, mentioned your modular approach and how you help customers integrate different technologies. Could you give me an overview of the standout features of Amadeus’s current loyalty and NDC solutions, and how you differentiate yourselves from competitors?
01:06 Filiz Fidan, Amadeus: Thank you Dilek for the question. From our perspective, it’s not just about the solutions; it’s more about a combination of multiple dimensions. Firstly, we are a credible IT solution provider in the travel industry with solid airline business expertise. At Amadeus, our ambition is to connect the entire travel ecosystem end-to-end. As David mentioned, we’re on a constant journey to expand our reach in travel, unlocking travel focus and bringing increased value to travel, travellers, and our customers.
We aim to serve the traveller a hyper-personalised experience smoothly. Through that journey, we also support sustainability in our industry.
Secondly, we are committed to providing both solutions and expertise to our customers. Being part of the Amadeus solution family means accessing vast solutions – airline IT, distribution, payments, hospitality, airport IT – so our expertise aligns with our offerings. We can provide credible guidance and mobilise our knowledge base, particularly in loyalty for airlines.
Another point is our seamless migration and integration capabilities. Our systems are natively integrated with PSS, digital, and payment systems, ensuring a cohesive and efficient experience for customers.
We also provide unique features for loyalty and rewards – like dynamic rewards pricing, cash and miles payments with slider support, and seamless integration of partner content. These enhance loyalty programme engagement and make rewards more attainable.
Post-pandemic, loyalty partnerships have become more vital. We support this with self-service partner onboarding capabilities and strong global support structures.
Lastly, we invest in our community annually, asking them what they expect from us and shaping our product roadmap accordingly – all without hidden costs, even for industry mandates.
Our loyalty and rewards portfolio is natively integrated across the Amadeus ecosystem, ensuring functional cohesion and cost transparency.
05:30 Dilek Glenister, GLO: Thank you Filiz. Now let’s hear some actual client success stories. David, can you share examples of how your solutions have directly contributed to your clients’ success?
06:02 David Rodrigues Rocha, Amadeus: Yes, of course. We have several concrete examples and are happy to share more with anyone watching. Before that, I want to highlight what our customers often cite as top priorities: more active customers and more partners.
When they consider IT providers, they focus first on technology, security – especially fraud management – and second, on expertise. They appreciate when we adopt a consulting approach during implementation. Agility is key, too – loyalty moves fast, so speed to market matters.
We’ve been working with Air India, for instance. They’ve seen great results: more active customers, faster partner onboarding, improved revenue management through cash and miles usage, and easier redemptions in digital channels.
This has positively impacted not just loyalty, but wider areas like revenue management. I’ll now pass to Filiz, who worked closely with Air India on this transformation.
08:52 Filiz Fidan, Amadeus: Thank you David. Yes, it’s been a proud transformation journey.
We supported Air India with technology and expertise – quick partner onboarding, smoother integrations, and advanced modules like rule engines for promotions and purchases. We enabled a shift from miles-based to spend-based models, improved tier definition and recognition, and reduced manual call centre handling through digital-first initiatives.
Personalisation played a huge role – combining loyalty data with broader customer data. Features like cash and miles contributed to revenue management success.
Some figures: Air India doubled active customers, added one million new members, saw a 200% rise in daily enrolments, a 45% increase in redeemed points, and completed implementation in just nine months.
Beyond Air India, we’ve seen similar impacts elsewhere: 18% increase in active customers, 3x higher redemptions, 6x higher product revenues, and 60% more bookings.
It really shows how Amadeus is delivering value through its technology and investments in loyalty.
12:35 Dilek Glenister, GLO: Thank you for sharing. Those are truly impressive figures – congratulations.
With that, I’d like to conclude our interview. Thank you both for joining me today and sharing your insights. Once again, a warm welcome to GLO – we look forward to collaborating with you and sharing more of your expertise with our members.
13:11 Filiz Fidan, Amadeus: Thank you so much, it was a pleasure to be here.
Watch Part 1 in the Episode 1 on GLO.
Source: GLO / Amadeus
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