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GLO
Read for an in-depth of the latest UK retail loyalty schemes.
GLOIn-depth profile: Asda Rewards
App based rewards scheme
- There is no physical Asda Rewards card.
- To take part in the loyalty scheme, customers need to download the Asda Rewards app (through Apple Store and Google Play Store).
- It gives members opportunities to earn Asda Pounds into a Cashpot which they can spend at Asda.
- At this moment Asda Rewards is not available on George.com orders.
How to collect Asda Pounds
- You’ll need to scan the barcode on the app at the checkout. If you’re shopping online, log into your account, and then browse as normal.
- Cannot backdate any Rewards on transactions where a scan has not been placed/forgotten.
What are Star Products and Missions
- Star Products are specific items on which members can earn an amount into their Cashpot every time they buy them.
- Each Star Product will have its own Cashpot value. This will be clearly displayed in the app and on signage in store.
- This will be 10% of the price paid of the product on that particular transaction unless clearly stated otherwise.
- The app will give guidance on the Cashpot you will receive as Reward.
- Missions are offers available in the app that members can complete as they shop
- Missions are displayed in the Asda Rewards app in the Earn section.
- Each Mission will state what shoppers need to do to complete it and by when.
- Missions will require members to shop a certain number of times, buy a specific quantity or spend a certain amount on qualifying products.
- When members complete a Mission, they’ll earn a specified amount into their Cashpot.
Points Expiry
- Points will expire after 6 months from the point of earning and unused Asda Pounds will be removed at the end of the month.
- Asda Pounds are considered ‘spent’ from the Cashpot at the point they are converted into a voucher through the ‘Spend’ page in the app.
