ASOS has launched ASOS.WORLD, a new loyalty program for UK shoppers with four tiers based on annual spending. Benefits include early access to collections, restock alerts, and exclusive event invitations. The free-to-join program aims to deepen engagement beyond purchases, replacing the former A-List scheme. ASOS plans to evolve the platform with user feedback, focusing on long-term loyalty and personalized experiences for its 18 million active customers.
GLOASOS has officially launched ASOS.WORLD, a new tiered loyalty program for UK customers, following a successful trial that began earlier this year. Designed to go beyond transactional rewards, the program offers exclusive fashion-focused benefits and personalized experiences to drive deeper customer engagement.
Tiered Benefits Based on Spend
The program features four distinct tiers, each tied to annual spending thresholds:
-
Stylist – Free to join
-
Curator – £100 annual spend
-
Icon – £350 annual spend
-
A-Lister – £750 annual spend
Once a customer qualifies for a tier, they retain access to those benefits for 12 months. Annual spend totals reset each year to maintain fairness and drive continued interaction.
More Than Just Discounts
ASOS.WORLD members gain access to a variety of exclusive benefits, including:
-
Early entry to product launches, curated edits, and seasonal sales
-
Priority notifications for restocks of high-demand items
-
Invitations to brand events, collaborations, and insider fashion experiences
According to Macy Hong, Head of Loyalty at ASOS,
“ASOS.WORLD creates opportunities for customers to connect with the brand, discover new fashion, and gain access to exclusive experiences—while staying true to what makes ASOS exciting and relevant.”
Strategic Shift in Customer Engagement
This marks ASOS’s first major loyalty initiative since retiring its previous program, A-List, in 2018. The new program reflects the retailer’s effort to evolve with customer expectations by focusing on long-term relationships rather than one-time incentives.
ASOS, one of the UK’s leading online fashion retailers, serves over 18 million active customers and reported close to £2.9 billion in revenue for 2024. The launch of ASOS.WORLD aligns with broader industry trends emphasizing customer retention, personalization, and experiential perks.
ASOS plans to refine and expand ASOS.WORLD based on real-time shopper feedback, with additional features and enhancements expected in future updates. Enrollment in the free “Stylist” tier is now open, making it easy for customers to join and begin unlocking benefits right away.
Source: Asos / GLO
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
