Users can activate the extension on a compatible desktop browser and enroll their eligible Citi branded U.S. credit card, allowing them to use the tool immediately.
GLOCiti has introduced a new browser extension aimed at assisting online shoppers in saving money. The complimentary tool, known as Citi Shop, is accessible to eligible U.S. Citi credit cardholders. It enables users to discover deals and discounts at over 5,000 online retailers, according to a press release issued by the global banking giant on Tuesday (Jan. 23).
The primary purpose of Citi Shop is to address a common challenge for consumers when seeking coupons or promo codes while shopping online—namely, the time-consuming process of finding these offers, as highlighted in the press release. Pam Habner, the Head of U.S. Branded Cards and Unsecured Lending at Citi, emphasized the tool’s value for cardmembers who wish to save money but lack the time to hunt for deals independently.
The tool resolves this issue by automatically searching for available offers and coupons, streamlining the process and delivering both time and cost savings, as outlined in the release. Covering nearly 30 different categories such as clothing, beauty products, electronics, household items, and pet essentials, the Citi Shop program offers a comprehensive range of potential savings.
Users can activate the extension on a compatible desktop browser and enroll their eligible Citi branded U.S. credit card, allowing them to use the tool immediately. As they shop online, the extension notifies them about available offers, and any savings are credited to their enrolled Citi credit card.
Apart from facilitating savings, Citi Shop ensures that cardmembers can continue earning rewards, such as ThankYou Points or miles, on their purchases when utilizing a Citi rewards credit card, according to the release.
The Citi Shop extension is powered by Wildfire Systems, a shopping rewards platform in which Citi has invested through its venture investing arm, Citi Ventures, according to the release.
Time is one of the top barriers for consumers looking to find a deal. According to a recent Citi study1, more than one-third (35%) of Americans say it takes too long to find coupons or promo codes when shopping online and 74% have abandoned an online purchase because they couldn’t find a deal.
The Citi Shop program helps cardmembers find savings instantly when shopping online across nearly 30 different categories including clothing and apparel, beauty products, consumer electronics, household items, pet essentials and more.
“We are always looking for new ways to make our cardmembers’ lives easier and help maximize the return on their purchases,” said Pam Habner, Head of U.S. Branded Cards and Unsecured Lending at Citi. “Citi Shop is a great solution for cardmembers who want to save money but don’t always have time to search for deals themselves. Plus, they’ll continue to earn rewards like ThankYou® Points or miles on their purchases when using a Citi rewards credit card.”
Cardmembers will simply need to add the extension to a compatible desktop browser such as Google Chrome, Safari or Microsoft Edge and enroll their eligible Citi branded U.S. credit card to begin using it. As cardmembers shop online, they will be alerted about available offers.
Cardmembers will receive a statement credit to their enrolled Citi credit card that they can track in the Citi Shop dashboard available in the Citi Mobile® App or online. The Citi Shop extension also searches for available coupons that cardmembers can apply towards their purchases for instant savings directly at checkout.
“With Citi Shop, we are making it easier than ever for our cardmembers to save on purchases from a trusted source with a seamless experience at the point of sale,” said Anthony Merola, Head of Proprietary Products Management for U.S. Branded Cards at Citi.
The Citi Shop extension is powered by Wildfire Systems Inc., which expands Citi’s existing relationship with the shopping rewards platform. Citi Ventures, one of Citi’s three venture investing vehicles, invested in Wildfire in 2022 to support the company’s ongoing efforts to innovate, expand and drive rewarding online shopping experiences for consumers.
Eligible Citi credit cardmembers who are interested in downloading the Citi Shop browser extension can visit Citi.com/CitiShop to learn more.
About Citi
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in nearly 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
Source: Citi
