From August 1st., members will be required to collect ten beans in order to redeem a free drink instead of eight beans.
GLOCurrently, customers who use the Costa app are rewarded with one “bean” for each drink they purchase, or two “beans” when using a reusable cup. Once they accumulate eight “beans,” they are eligible for a complimentary drink.
However, starting from August 1, members will be required to collect ten beans in order to redeem a free drink. This means that they will need to purchase two additional drinks to earn their freebie, or just one extra drink if they use a reusable cup. Any free drinks obtained before this date will be stored in the “Rewards” section of the app, while the collected beans will remain in the user’s account.
Additionally, Costa is introducing a new rewards feature called “Treat Drop,” which will provide personalized offers to members on a monthly basis.
