Americans Plan More Summer Travel in 2025 — But With Shorter, Budget-Friendly Trips, Deloitte Finds
DeloitteDespite economic concerns, more Americans are determined to travel this summer, according to Deloitte’s newly released report, “Right-sized American Summer: 2025 Deloitte Summer Travel Survey.” The report reveals that while travelers are adjusting their budgets and shortening their trips in response to financial pressures, leisure travel remains a top priority.
Travel Intentions on the Rise, But Budgets Shrink
Deloitte’s April survey found that 53% of Americans plan to travel and stay in paid lodging this summer, up from 48% in 2024. Americans are also planning more trips on average — 3.1 trips compared to 2.3 last year — but many of those trips will be shorter. 41% plan to take trips of three nights or fewer, while 45% say their longest trip will last a week or more.
However, travel budgets are fluctuating. In March, travelers expected to spend $3,987 on their longest trip — a 13% increase from 2024. By April, that figure had dropped to $3,471, a modest 0.7% year-over-year increase. This signals a clear trend: more trips, fewer days, and tighter budgets.
Travelers Adjusting How and Where They Spend
Rising prices are influencing how travelers plan and spend:
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22% say they are opting to drive instead of fly to manage airfare costs.
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24% chose to stay with friends or family rather than pay for hotels.
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43% of those reducing their travel budgets plan shorter trips.
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33% plan to stay in budget accommodations, while 20% will opt for cheaper airfare classes.
Even high-income travelers are cutting back, with more booking lower-fare airline tickets over premium options.
Remote Work and Technology Shape Travel Behavior
Remote work continues to enable flexible travel. 23% of travelers say they’ll work remotely during their longest summer trip — slightly up from last year. These “laptop luggers” are more likely to take longer vacations, travel internationally, and stay in private rentals.
Meanwhile, Generative AI (GenAI) is becoming a key travel planning tool. 15% of travelers used GenAI in their trip planning this year, up from 10% in 2024. Usage is highest among Gen Z and Millennials (23% each), and Gen X usage doubled year-over-year. Travelers use AI for researching activities (61%), restaurants (47%), and destinations (38%), with a growing number following through on its recommendations.
Post-Labor Day and Bucket List Travel Trends Grow
Another trend gaining traction is the rise of post-Labor Day travel, with 23% of marquee trips now planned for after September 1 — nearly double the rate from 2022. Additionally, bucket list travel is driving higher spending, with 49% of those planning big-ticket trips saying they’re doing it to fulfill a once-in-a-lifetime travel goal.
Sustainability and Demographics Influence Decisions
Sustainability remains important, especially for younger travelers. 38% of Gen Z say they prioritize sustainable travel options like eco-rated hotels and airlines, compared to only 16% of Baby Boomers.
Each demographic shows different priorities: younger travelers are focused on tech-savvy, eco-conscious options; older travelers are pursuing meaningful or bucket list experiences; and working travelers are blending business and leisure in creative ways.
Key Takeaway for the Industry
According to Kate Ferrara, Deloitte’s vice chair for the transportation and hospitality sector, travel providers have an opportunity to meet consumers where they are — by offering flexibility, affordability, and personalized experiences.With Americans eager to get away, despite economic strain, the focus this year will be on maximizing value while making lasting memories.
Source: Deloitte
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