In partnership with GPS Apparel by Gap Inc., Delta is bringing to life prototypes of an all-new, modern and “distinctly Delta” uniform collection, which features details that pay homage to the airline's brand identity and heritage.
DeltaAfter more than a year and a half of development and design, Delta employees are getting a first look at prototypes of an all-new, modern and “distinctly Delta” uniform collection – one created with feedback from the airline’s 70,000 uniformed employees (including airport customer service agents, cargo agents, flight attendants, ground equipment mechanics and aircraft technicians) at the center of the design process.
Since 2022, Delta has partnered with GPS Apparel by Gap Inc. to bring the new prototype collection to life. Working with Gap Inc. – an iconic and purpose-led company with a portfolio of globally known brands including Old Navy, Gap, Banana Republic and Athleta – allows Delta to leverage product and design expertise from their 50-plus years of experience in the industry, as well as their scaled platform and extensive sourcing capabilities. Through job shadows, focus groups, surveys and interviews, the team at Gap Inc. collected feedback from more than 20,000 employees on future uniform designs; that feedback is being used to create prototypes that are comfortable yet elevated, modern yet durable, and above all, functional.
The uniform prototypes are anchored in deep navy blues and rich burgundy, with accents of bright red and white – a return to a more classic color palette inspired by Delta’s brand identity and heritage. With ease of movement, breathability, inclusive fit, durability, and distinct design elements at the core of Delta’s uniform ethos, the collection offers a cohesive and elevated look and allows employees the option to choose between different looks and styles. Garments are made from OEKO-TEX® STANDARD 100-certified fabrics and components and are purpose-built for each division and role, with functional elements to help employees do their jobs well and wear their uniform with pride.
In a further homage to Delta’s brand identity and history, designers incorporated the iconic widget logo across the collection, in ways both obvious and subtle. First introduced in 1959, the widget – as seen on the tails of Delta aircraft – represents the spirit and culture of Delta: the flat base symbolizes the airline’s solid foundation, while the top portion points skyward – a reminder to always keep climbing.
Outfitting Delta employees head-to-toe in new uniforms will take some time, though. The airline will begin extensive wear testing for each uniform garment later this fall, giving Delta employees the opportunity to continue to influence the fit, form and function of the new collection. The roll-in of new uniform pieces across all workgroups is not expected for the next few years.
“Delta has tens of thousands of uniformed employees, all with different needs and preferences,” said Ranjan Goswami, SVP of Customer Experience Design. “That means any evolution of the uniform program will take time and deliberation to get right. We are committed to using this time to listen, learn and iterate as we work toward a new look – one that reflects and celebrates who we are as Delta.”
Source: Delta
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
