Mixologists from Four Seasons most celebrated bars will gather in Madrid and Athens to showcase their talents, underscoring the brand’s continued leadership in the global bar community
October 18, 2024, Toronto, Canada
Four Seasons
This fall, Four Seasons will showcase its unwavering commitment to elevating guest experiences through creativity, innovation, and exceptional bar offerings, further solidifying its leadership in the world of mixology at two remarkable events. These celebrations will highlight the creativity, passion, and expertise of its talented craftspeople, while reinforcing the company’s reputation for delivering extraordinary bar experiences across its global Four Seasons portfolio.
The journey begins in Madrid, where the prestigious World’s 50 Best Bars ceremony will take place. In the lead-up to this highly anticipated event, Four Seasons Hotel Madrid will host a two-night mixology showcase on October 19 and 20, offering guests a glimpse into the innovation and craft behind globally recognized Four Seasons bars.
Following closely on November 5, Four Seasons Astir Palace Hotel Athens will revive The Great Sunday Club, rebranded as The Great Tuesday Club, during the Athens Bar Show. Seven top Four Seasons mixologists from across the global portfolio will unite for an unforgettable evening of cocktail artistry, reflecting the brand’s commitment to pushing the boundaries of mixology.
“Our aim with these events is simple: to shine a spotlight on Four Seasons craftspeople and reinforce our position as a key player in the global bar community,” says Philipp Blaser, Senior Vice President of Food and Beverage at Four Seasons. “We are proud to have globally celebrated, award-winning bars in our portfolio, including two properties recognized on the World’s 50 Best Bars list last year, alongside numerous regional accolades. But more than the awards, it’s the passion of our craftspeople that truly sets us apart—creating personalized, warm, and memorable experiences for every guest.”
Four Seasons invites guests to be part of these celebrations, as it continues to lead the way in creating unparalleled beverage experiences worldwide.
October 19 and 20 – Four Seasons Showcase in Madrid
The celebrations begin with the Four Seasons Showcase, held over two evenings at the iconic Four Seasons Hotel Madrid. This event will allow guests to experience the extraordinary skills of some of the world’s best mixologists as they take over the hotel’s bar spaces. Guests will enjoy signature cocktails crafted by bartenders from celebrated Four Seasons bars around the world, including Bar Antoine (London), Atrium Bar (Florence), MÚZSA (Budapest), STILLA (Milan), Bandista (Houston), Avra (Athens), BKK Social Club (Bangkok), ARGO (Hong Kong), and the property’s flagship bar ISA (Madrid). This showcase will offer a rare opportunity to savour a variety of internationally renowned cocktail creations all under one roof, with each bar bringing its own distinct flavours and flair.
Guests are invited to attend on October 19 and 20, 2024 from 5:00 pm to 1:00 am.
For more information and to reserve a space.
November 5 – The Great Tuesday Club in Athens
Returning by popular demand, The Great Tuesday Club will be held hosted by Four Seasons Astir Palace Hotel Athens in celebration of the Athens Bar Show. This event invites guests to an exceptional evening of mixology, featuring seven of the most celebrated bars in the Four Seasons collection: BKK Social Club (Bangkok), VIRTÙ (Tokyo), Chandelier Bar (New Orleans), STILLA (Milan), Atrium Bar (Florence), MÚZSA (Budapest), and Avra (Athens). Each participating bar will present signature drinks designed exclusively for the event, showcasing their unique interpretations of cutting-edge mixology.
Taking place on November 5, 2024, the event will run from 8:00 to 11:00 pm.
For more information and to reserve a space.
As Four Seasons continues to define the standard of excellence in the beverage world, it looks forward to bringing guests along for this exciting journey, filled with innovation, exceptional offerings, and unparalleled hospitality. To discover more world-class dining and drinking experiences at Four Seasons hotels and resorts around the world visit fourseasons.com/dining/best-sip and follow #FSBestSip.
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