On "new economy" players (e-commerce, e-mobility, and experiences) launching loyalty programs & co-branded cards and trends in the coming 2-3 years • What consumers expect from the co-brand loyalty proposition? What benefits are a must for the program to succeed? • What customer behaviour do you expect in 2024 and during recession? • Do brands re-adjust programs once in 2 years or more frequently? • What are you seeing at Visa on innovations & where do you expect the sector to be in 3-5 years?
GLO00:00 – At GLO we are seeing a lot of the “new economy” emerging players, like e-commerce, e-mobility, and experiences launching loyalty programs and looking at the co-brand cards recently. What are you seeing at Visa? Are they approaching you? What trends do you expect in the coming 2-3 years?
3:00 – What do consumers expect from the co-brand loyalty proposition? The new generation probably is looking for experiences and unique trips. What are you seeing at Visa? What benefits are a “must” for the program to succeed?
06:30 – What customer behaviour do you expect in 2024 and a tighter economic environment, with possibly a recession? Would the middle class be looking as usual for more cashback and discounts and affluent customers continue to prefer unique experiences?
08:45 – What are you seeing among your co-brands – do they re-adjust loyalty and co-brand strategies and programs once in 2 years or more frequently?
09:45 – The payment sector is one of the leaders of innovation and over the last 5 years new solutions and technologies have emerged specifically from your sector. They are driving the whole lifestyle of the consumer and changing the nature of the consumer. What are you seeing at Visa on innovations push and where do you expect the sector to be in 3 to 5 years?
Source: GLO/Visa
