Listen to key takeaways from the GLO-hosted Loyalty session about companies advancing gamification in loyalty: Moderator: Tony Piedade, Deputy Chairman, Global Loyalty Organisation Julie White, Chief Commercial Officer, Europe & NAfrica, Accor Bahadir Durak, Sn. Head of Data Analytics & Loyalty Programs, Pegasus Airlines, Ali Bin Zayed, Head of EmCan Loyalty Program, Khalid El Bachraoui, MD, Marketing & CX, Sia Partner
GLOModerator: Tony Piedade, Deputy Chairman, Global Loyalty Organisation Julie White, Chief Commercial Officer, Europe & NAfrica, Accor Bahadir Durak, Sn. Head of Data Analytics & Loyalty Programs, Pegasus Airlines, Ali Bin Zayed, Head of EmCan Loyalty Program, Khalid El Bachraoui, MD, Marketing & CX, Sia Partner
- Introduction to gamification in loyalty: psychology of gamification & loyalty programs & their tools: points, badges, levels/tiers, leader board, progress trackers, challenges. Combining gamification with experiences
- Motivation, commercial rationale & key goals of gamification implementation in a loyalty program. What drove the introduction of gamification in your business—the loyalty/marketing team or the tech/digital team?
- Gamification implementation and hurdles
- Measuring the success of gamification & key KPIs used
- Future trends & innovations in gamification of customer loyalty programs (AI, VR, etc)
Key takeaways
Gamification in loyalty helps companies to:
1. Deliver unique customer experiences (Julie White)
2. Increase the frequency of interactions and create brand awareness (Bahadır Durak, Ph.D., PMP)
3. Engage new groups of customers, such as families and children (Ali Bin Zayed)
One advice on how to deliver successful gamification in loyalty programs:
1. Harmonious in execution between loyalty, marketing and IT teams (Bahadır Durak, Ph.D., PMP)
2. Set the bar for gamification higher than your competition (Ali Bin Zayed)
3. Create a unified vision between client and consultant (Khalid El Bachraoui)
4. Test on a small sample group before rolling out widely (Julie White)
