The Global Loyalty Predictions 2023, features interviews from GLO members and partners. Leading international loyalty experts from airlines, hospitality, loyalty technology and consulting to reflect on key milestones and most significant developments in 2022 and share their outlook & forecasts for 2023.
GLOWelcome to Global Loyalty Predictions 2023 – the inaugural year-ahead report by Global Loyalty Organisation.
Read GLO 2023 Predictions Report – CLICK here
Launched in January 2023, UK-based Global Loyalty Organisation (GLO) is a global professional network of specialists in loyalty, rewards, consumer engagement and loyalty innovation, uniting companies across travel, hospitality, retail, finance as well as technology. Its key objectives are to promote partnerships, growth, and loyalty innovation among members.
The Global Loyalty Predictions 2023, features interviews from GLO members and partners. Leading international loyalty experts from airlines, hospitality, loyalty technology and consulting to reflect on key milestones and most significant developments in 2022 and share their outlook & forecasts for 2023.
Key themes covered are loyalty programmes’ relaunch post-COVID status extensions, opportunities and challenges for 2023, loyalty during recession and inflation, budgets & investments forecasts, emerging trends & technological innovation.
We have also asked fun questions: “What advice would they give their younger selves?”, “How would they spend 1 million points?” and “What loyalty feature would they invent if they had a magic wand?”
Firstly, it is clear from the interviews that many companies realised the importance of loyalty for customer retention. Loyalty again became a “hot subject” at the C-Level.
While companies still are realigning their operations post-COVID, the main topics & areas of focus for 2023 clearly are dominated by retention of customers in a high-inflation environment and refocusing loyalty proposition for the recovery of travel and a new digital reality.
The rise of partnerships, co-branded cards and building loyalty ecosystems rather than offering stand-alone programmes were the most mentioned topics. As several experts noted, companies are and should be asking themselves “How can we move away from the fact of having your own app for a small number of very engaged customers?” to “How can I reach more customers interacting more often?”
A lot of companies took initiative to revamp their loyalty programmes and moving away from transactional loyalty as implementing more flexible and personalised programmes became key. Personalisation and gamification became mainstream with accelerated digitalisation of consumers’ everyday life, paving the way for better engagement with customers all around the world.
Loyalty budgets, severely cut during COVID, are increasing in 2023 with every single expert seeing further investments, particularly into solutions that enable personalisation, data analytics, and artificial intelligence to allow for a seamless customer experience, as well as allowing companies to predict customer behaviour to run better targeted and relevant campaigns.
Despite challenging 2021 and 2022, we look with optimism into 2023 as the loyalty industry is fast-adapting to new trends and opportunities – dominance of leisure travel & “revenge travel”, rise of partnerships and full digitalisation of customer experience, implementation of personalisation and gamification, as well as significant focus on sustainability.
The loyalty industry is embracing innovation and new technologies and is getting bolder, data-driven and more fun.
We hope you enjoy reading our Predictions 2023 interviews. Read GLO 2023 Predictions Report
Your GLO Executive Team,
Dilek Glenister & Anastasia Levashova
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
