United Airlines • JetBlue • Qatar Airways • Aegean Airlines • Amadeus • Malaysia Airlines • Etihad • Emirates • Star Alliance • Alaska Air • American Airlines • Frontier Airlines • Air Canada • Virgin Atlantic • AirAsia • OmanAir • Radisson • Wyndham • Omni Hotels • Sandals • Minor Hotels • GHA • Marriott • Leonardo Hotels • Ritz Carlton Yachts • Payback • Pets at Home • Emarat • talabat • Bilt Rewards • Visa • Paypal • Revolut • qualtricsXM • Loyalty careers & jobs.
GLOAirlines, Alliances & Airports:
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United Invests in Next Generation Blended Wing Aircraft Start-Up JetZero Collaboration includes a path for United to purchase up to 200 airplanes. JetZero’s Z4 blended wing body or “all wing” design has the potential to enhance passenger experience and improve fuel efficiency by up to 50%. JetZero was awarded a $235 million contract by the U.S. Air Force to fast-track the development of its commercial demonstrator with first flight expected in 2027 (Image: United)
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JetBlue Adds Redemption Benefits to Japan Airlines Partnership JetBlue today announced the expansion of its partnership with Japan Airlines to include TrueBlue point redemptions. TrueBlue members can now use their points to book qualifying Japan Airlines-operated flights directly on jetblue.com. This milestone marks the first time JetBlue’s TrueBlue members can redeem points for travel with an airline partner in East Asia.
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Qatar Airways to Unveil Arabic-Speaking Version of Sama at ATM Dubai 2025 The World’s Best Airline, as voted by Skytrax in 2024, will spotlight innovative, AI-powered travel experiences tailored for the modern traveller
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Amadeus and Aegean Airlines deepen strategic partnership For the first time, Aegean will implement Amadeus Digital Commerce, a flexible platform that uses data to respond swiftly to evolving customer expectations.
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Malaysia Airlines Berhad (MAB) and Melbourne Airport (MelAir) have signed a Memorandum of Understanding (MoU) in conjunction with MAB’s expansion into Victoria, marking a significant step forward in strengthening air connectivity between Malaysia and Australia.
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Malaysia Airlines Berhad (MAB), Brisbane Airport, and Tourism and Events Queensland (TEQ) have signed a strategic tripartite Memorandum of Understanding (MoU) to strengthen tourism and air connectivity between Malaysia and Queensland, Australia.
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Etihad grows footprint in Africa as flights to Nairobi double Responding to growing demand, Etihad moves to double daily Nairobi services less than a year after launch
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Star Alliance, the world’s largest airline alliance, launched its latest brand campaign titled “Rhythm of Excellence”, spotlighting the seamless coordination that powers its network of 25 world-class member airlines. The campaign captures the distinctive flow of a Star Alliance interline journey — where a traveller flies across multiple Star Alliance member airlines with a single booking.
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Qatar Airways and Philippine Airlines Announce New Strategic Partnership Qatar Airways and Philippine Airlines have launched a strategic partnership to expand service between Doha and Manila, enabling greater connectivity for passengers from the Philippines traveling to Qatar and onwards to other regions of the world.
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Alaska Air Group reports first quarter 2025 results Alaska Air Group led the industry in domestic unit revenue performance in the first quarter of 2025. ed the industry in domestic unit revenue performance. Ratified two agreements with Alaska and Hawaiian flight attendants represented by AFA. Generated operating cash flow of $459 million. Repurchased $149 million in shares year-to-date. Enhanced loyalty program benefits by offering status matching and reciprocal mileage earn between our Mileage Plan and
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Hopper and Frontier Airlines Announce NDC Partnership, Enhancing Content Across Hopper Platform Hopper continues to reinforce commitment to NDC with the addition of Frontier Airlines
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The strategic move starts today with Hawaiian kicking off operations of its daily flight from JFK to Honolulu (HNL) out of Terminal 8. Both Alaska and Hawaiian expect to fully move their operations to Terminal 8 by October, including moving their gates, ticket counters and other guest services. With the addition of Alaska, Terminal 8 will be home to 10 oneworld® carriers. (Image: American Airlines).
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Emirates’ journey to ‘Accessible Travel for all’ Emirates rolling out ‘Travel Rehearsal’ programmes for children with autism across 17 cities, and named as the world’s first Autism Certified Airline™
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Air Canada Realigns Senior Executive Responsibilities Craig Landry, previously Executive Vice President and Chief Operations Officer, has been appointed Executive Vice President & Chief Innovation Officer and President of Aeroplan.
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Priority Pass Adds New Virgin Atlantic Clubhouse Lounge at LAX Members can now access the brand-new Virgin Atlantic Clubhouse at LAX with a top-up fee, offering a luxurious pre-flight experience. Premium amenities include a Hollywood-inspired cinema lounge, private work pods, a wellness-focused Zen Den, and curated dining and cocktails. This new addition reinforces Priority Pass’s commitment to enhancing global travel experiences at one of the world’s busiest airports. (Image: Collinson)
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American Airlines celebrates renewed partnership with National Park Foundation during Earth Month Living Green members supported environmental conservation efforts by clearing trails and marking delineations at Joshua Tree National Park earlier this year. (Image: American Airlines)
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Registration is now open for the all-in-one travel packages that include flights, accommodation, transfers and match tickets offered by Qatar Airways Holidays. (Image Qatar Airways)
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Alaska Air Guest experience. New terminal neighbors, Alaska and Hawaiian Airlines align operations Alaska and Hawaiian Airlines are collaborating to co-locate airport spaces at key locations, including LAX, JFK, PHX and SFO, with additional integrations coming soon. Hawaiian Airlines’ relocation to Alaska Airlines’ terminals at LAX and JFK improves accessibility and strengthens ties with Alaska’s oneworld alliance partners, offering shared premium lounge access and upgraded guest experiences.
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Qatar Airways Cargo, IAG Cargo and MAB Kargo Sdn Bhd (MASkargo) have announced their intention to launch a Global Cargo Joint Business, which, subject to regulatory approval, will enable the carriers to further enhance existing service level to customers and partners across the global air freight market.
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Fly for 25%* less with AirAsia All Seats, All Flights Sale AirAsia’s ‘All Seats, All Flights’ sale returns, enabling travellers to enjoy 25%* discounted fares across more than 130 destinations within its vast network.
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Skywards Everyday partners with EmCan to offer UAE customers more rewards Skywards Everyday, an app that enables members to earn Skywards Miles all day, every day across various categories – has partnered with EmCan, the loyalty program of Emarat that rewards customers with EmCoins for every purchase of products and services across all Emarat stations, to roll out a two-way points conversion in which members can convert Skywards Miles to EmCoins, and vice versa.
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An Eggstravagant Easter celebration with Emirates Celebrating the occasions of Easter and Orthodox Easter between the 18 and 21 April, Emirates will be serving traditional lamb and an array of chocolate desserts in the lounges, hot cross buns and Easter bread onboard, sweet surprises for kids, and all the latest family-friendly movies on ice.
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The app’s more intuitive design will help customers navigate their trip planning with ease and is now optimized for a seamless iPad experience. AAdvantage® members will enjoy a dedicated section within the app to provide more visibility into their progress toward status and rewards. A more personalized home screen gives customers a quick glance at near-term travel as well as their standing in the AAdvantage® program. (Image: American Airlines)
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Malaysia Airlines today announced a series of exciting developments aimed at elevating its global presence and connectivity, including the unveiling of its latest co-branded aircraft livery in partnership with Manchester United. The airline also confirmed its return to Brisbane starting from November 2025 alongside increased flight frequencies across its Asia-Pacific network as it seeks to strengthen its global connectivity as the gateway to Asia and beyond.
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Oman Air Launches Flights to Amsterdam, Boosts Growing Ties Between the Netherlands and Oman Oman Air has announced the launch of fights between Muscat and Amsterdam, marking the airline’s 11th destination in Europe. Starting 1 July 2025, the airline will fly direct between Muscat and Amsterdam Airport Schiphol four times per week. The new route was announced at a signing ceremony attended by Con Korfiatis, Chief Executive Officer (CEO) of Oman Air, and Pieter van Oord, CEO of Royal Schiphol Group, during His Majesty Sultan Haitham bin Tarik’s state visit to the Netherlands.
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Connecting the world: American Airlines to provide complimentary inflight Wi-Fi, sponsored by AT&T American Airlines and AT&T — two iconic American brands built on a legacy of connecting customers to the people and places that matter most — will take those connections to new heights, offering complimentary inflight Wi-Fi1 across more than 2 million American flights a year, beginning in January 2026.
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Aeroplan partners with Chexy to Turn Essential Expenses into Exciting Rewards for Members Aeroplan, Canada’s leading travel loyalty program, has partnered with Chexy, an innovative Canadian-founded, female-led fintech platform, to help members turn payments for essential services like rent, bills and taxes into rewards.
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American Airlines joins as Official North American Airline Supplier of the FIFA World Cup 26™ American Airlines has secured air travel rights for FIFA World Cup 2026™ – across Canada, Mexico and the USA – in partnership with Qatar Airways, who are the Global Airline Partner for FIFA through 2030.
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Oman Air has revamped its Sindbad Loyalty Program by switching from a distance-based to a spend-based miles accrual system. Aimed at enhancing customer experience, the updated program simplifies how members earn miles and progress through membership tiers, offering a clearer and more rewarding structure. The new system applies to all eligible flights operated and ticketed by Oman Air.
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Hotels & Hospitality:
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Unveiling The Exceptional Service at MO Club Mandarin Oriental, Kuala Lumpur unveils the enhanced MO Club experience, showcasing an upgraded MO Club Lounge and exclusive perks such as early check-in, late check-out, and more.
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Famed Viennese design hotel reopens as Radisson Blu Das Triest Hotel, Vienna Radisson Blu Das Triest Hotel, Vienna, has opened in Austria’s capital following an extensive renovation that revitalizes one of the city’s most iconic design hotels. Situated on the historic Wiedner Hauptstraße, the hotel seamlessly blends timeless elegance with modern comfort, offering luxurious accommodations and exceptional service.
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The launch of Super 8 by Wyndham in Spain and Portugal is driven by booming tourism, shifting travel trends, and a growing demand for quality, affordable accommodations.
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Omni Hotels & Resorts is proud to announce the launch of Omni Select Business, a new business travel program created exclusively for small and midsize businesses (SMBs) across Omni’s distinguished portfolio of over 50 hotels and resorts in the U.S. and Canada. The new program is designed to provide exclusive savings for SMBs while elevating the overall business travel experience through thoughtful perks like flexible travel options, dedicated Loyalty Ambassadors, and work-friendly spaces.
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Choice Hotels continues to lead the way with a bold digital transformation strategy designed to enhance guest experiences, empower franchisees and streamline operations
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SANDALS RESORTS RELEASES CORPORATE SOCIAL RESPONSIBILITY REPORT IN CELEBRATION OF EARTH MONTH Comprehensive Report Spotlights Four Decades of Transformative Work Across the Caribbean, from Classrooms to Coral Reefs (Image: Sandals)
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Minor Hotels Announces the First Avani Branded Resort to be Built in India Minor Hotels announces the arrival of the Avani Hotels & Resorts brand in India with Avani+ Sunray Beach Visakhapatnam Resort, an exclusive new-build resort and branded residences development set along the scenic Sunray Beach in Visakhapatnam, India.
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Waldorf Astoria Costa Rica Punta Cacique Debuts, Bringing Oceanfront Luxury to the Destination Perched cliffside on the Punta Cacique peninsula, the resort blends iconic sophistication, world‑class amenities, and captivating views with the “Pura Vida” lifestyle
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Isaac Mizrachi appointed Global Head of Loyalty at Leonardo Hotels Leonardo Hotels has named Isaac Mizrachi as its new Global Head of Loyalty, a role he began in March. Based in Berlin, Mizrachi is tasked with evolving and expanding the company’s AdvantageCLUB loyalty program, a key element in Leonardo Hotels’ strategic growth plans across Europe and the UK.
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IHG secures landmark voco hotels signing in heart of Darwin to power regional growth IHG Hotels & Resorts is proud to announce the landmark signing of its first voco hotel in the Northern Territory, partnering with JH Group to open voco Darwin Suites late this year.
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Explore Over a Dozen DC-themed Activations Across Select Gaylord Hotels, Including “Universe of Light Featuring DC,” the Marquee Attraction Exclusively at Gaylord Texan Resort.
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To gauge the global reach of this trend, Crowne Plaza commissioned a YouGov survey of over 12,000 people across the U.S., U.K., Germany, Australia, Singapore, Japan, Saudi Arabia, U.A.E. and India.
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Green Collection now features 472 hotels, resorts and palaces – 56% of GHA’s total
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Cruises:
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Ritz-Carlton Yacht Collection launches brand campaign The Ritz-Carlton Yacht Collection Unveils New Global Campaign: “Unlike the Rest” (Image: Marriott)
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Retail, E-commerce, F&B, Healthcare:
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PAYBACK partners launch their biggest joint coupon campaign For over a month – from April 28 to June 1, 2025 – PAYBACK partners such as Alnatura, Aral, Baur, C&A, dm-drogerie markt, Fressnapf and OTTO will be celebrating the new partners EDEKA and Netto Marken-Discount and warmly welcoming them to the PAYBACK family.
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Pets at Home Launches ‘Easy Repeat’ In-Store Subscription Service to Enhance Omnichannel Experience Pets at Home has introduced a new in-store subscription service, ‘Easy Repeat’, aimed at providing customers with a seamless and convenient way to manage their pet care essentials. This initiative extends the existing online subscription model into the retailer’s 462 physical locations across the UK, reinforcing its commitment to an integrated omnichannel strategy.
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Thompson Restaurants’ latest initiative enhances the guest experience with a unified loyalty program, seamless digital integration, and exciting rewards.
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SNDL Launches Rise Rewards Loyalty Program “Our vision is always focused on the consumer experience, and our Rise Rewards program is an exciting tool to provide even more value for the Value Buds shopper,” said Tyler Robson, President of Cannabis at SNDL.
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Transport, Fuel Retail & Mobility:
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Fullpath Elevates Customer Data Platform (CDP) with Urban Science Defection Data Integration Fullpath is thrilled to announce its latest integration with Urban Science ushering in a new era of customer engagement and retention strategies. This data integration enables Fullpath to enrich its customer profiles through Urban Science’s unrivaled defection (lost sales) data – updated daily – allowing dealers to identify customers who made new, or certified preowned (CPO), vehicle purchases at same- and competitive-brand dealerships each day.
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talabat UAE and Emarat sign Memorandum of Understanding Under this MoU, the partnership will focus on several initiatives including competitive operational fuel prices, summer rest areas, and upgraded special tier EmCan membership for talabat employees.
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Payments, Finance, Property & Insurance:
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Bilt Rewards Announces Southwest Airlines as Newest Travel Partner Bilt Members Can Now Turn Points from Housing Payments into Points with Southwest Airlines Rapid Rewards®.
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Visa, a global leader in digital payments, has launched its regional initiative, #TravelWithVisa, in Hong Kong. The program is designed to enhance travel experiences, encourage travel spending, and support tourism across the Asia Pacific, where cross-border travel rose by an impressive 26% in 2024—more than double the global average.
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Buy. Hold. Earn Rewards. PayPal Unlocks Rewards for Holding PayPal USD PayPal Holdings, Inc. introduced rewards for PYUSD1, a new loyalty offering that will provide US users the ability to earn 3.7%2 annually in rewards on holdings of PayPal USD (PYUSD) in their PayPal or Venmo wallets.
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Revolut Achieves First Billion-Dollar Profit as Super-App Expansion Pays Off In a major milestone, Revolut recorded its first $1 billion net profit in 2024, highlighting how the London-based financial super-app is successfully converting its expanding suite of services—from wealth management and credit to subscriptions—into strong financial performance.
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Revolut Developing Rewards Credit Card Linked to RevPoints According to a report by Sifted on Monday (April 14), the credit card is still in early development and will be made available in the UK, with versions tailored to each of Revolut’s subscription tiers. The company declined to comment when approached by PYMNTS regarding the report.
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Loyalty Technology, Solutions & Consulting:
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Geolocation: From Mapping Movement to Fighting Fraud and Fuelling Personalisation In the financial services sector, geolocation has emerged as a frontline tool in identifying and preventing fraud. By cross-referencing a customer’s device location with the location of a transaction, banks can instantly flag anomalies — such as a purchase made in Spain while the user’s phone remains in London. (Image: Radar)
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CommunityRewards™ Launches Women-Owned Business Grant & Mentorship Program in Miami The goal of this new grant program is to offer local women-owned businesses the chance to enhance their business strategy with an innovative AI-powered loyalty rewards solution that drives customer retention through loyalty rewards and micro-charity giving.
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Qualtrics provides a single, easy-to-use platform for managing the entire omnichannel customer experience
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unitQ Unveils New Brand Identity Powering Autonomous AI for Customer Insights While the updated visual identity reflects a fresh and streamlined look, it also signifies a deeper transformation — one that highlights unitQ’s commitment to delivering precision, innovation and real-time customer-feedback insights for organizations navigating increasingly complex customer landscapes.
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MiL.k partners with Galxe to Expand Network and Connect Korean Users to Global Web3 Ecosystem Following its migration to Arbitrum, MiL.k teams up with Galxe to launch global quests, drive user growth, and bring real-world loyalty rewards to the Web3 ecosystem.
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Cresta Extends Global Footprint with New Offices in APAC and EMEA To support the company’s global expansion, Cresta has opened a new office in Melbourne with plans to open another in London later this year. Additionally, the company has appointed Andrew Cannington as General Manager of APAC. Based in Melbourne, Cannington brings decades of critical leadership experience building and scaling high-growth technology companies across the region in the customer experience space.
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XEBO.ai is recognized in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms XEBO.ai, a leader in customer experience solutions, has been named in the 2025 Gartner Magic Quadrant. They believe this milestone highlights XEBO.ai’s AI- driven approach to transforming Voice of the Customer initiatives worldwide.
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Jobs & Careers:
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IHG Hotels and Resorts is hiring: Global Brand Manager – Guest Experience Hotel Indigo Location: Atlanta, GA, USA. Click inside to apply.
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ATOLEA Jewelry is hiring: Retention Marketing Manager Location: United Kingdom. Click inside to apply.
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VMA Group is hiring: Loyalty Manager Location: Brighton, England, United Kingdom. Click inside to apply.
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Crypto.com is hiring: Senior Product Manager (Loyalty) Location: Hong Kong. Click inside to apply.
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Blu Digital is hiring: Loyalty Manager Location: Brighton, England, United Kingdom. Click inside to apply.
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Buyers Edge Platform is hiring: Program Manager, Loyalty Programs Location: Becker, MN, USA. Click inside to apply.
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HARMAN International is hiring: Global Loyalty Manager Location: Stamford, CT, USA. Click inside to apply.
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Gulf Oil is hiring: Loyalty and Experience Manager Location: Framingham, MA, USA. Click inside to apply.
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