All you need to know this week in loyalty & CX: Emirates, Delta, American Airlines, United Airlines, Air Canada, JetBlue, Miles & More/Lufthansa, SAS, Etihad, Air India, Qatar Airways, Malaysia Airlines, JAL, Alaska Airlines, Accor, Expedia, Wyndham, Marriott, Club Med, Melia, Hilton, Trip.com, ADNOC, DeutschlandCard, VIsa, Mastercard, Amadeus, Lacek Group. Juniper Reports, HBR, Loyalty Podcast.
GLOGLO News:
Emirates Skywards (UAE) joins Global Loyalty Organisation as a member
Airlines & Alliances News:
Delta’s (USA) onboard menu adds kid-friendly, parent-approved dishes
American Airlines rolls out a new AAdvantage award chart implementing elastic pricing
United Airlines launches “Buy Miles Mystery Sale”
Air Canada extends long-standing Amadeus NDC partnership
SAS (Sweden) makes it easier to choose biofuel for customers when purchasing tickets
Lufthansa (Germany): The LSG Group will be sold to AURELIUS Group
Emirates shares an ‘eggstravaganza’ of Easter treats this April
Etihad (UAE) Transfer points campaign: get 15-30% extra bonus miles on each transaction.
Air India and IndiGo explore AI to improve customer experience.
Japan Airlines and Alaska Airlines seek to expand codeshare
Hotels & Hospitality
Expedia launches a new in-app conversational trip planning experience powered by ChatGPT
Accor ALL launches new fast track initiative for Silver members to gain Gold Status
Wyndham Rewards celebrates hitting 100 million members
Marriott Bonvoy Launches Points Transfer Tool
Marriott / The Luxury Collection partners with Laila Gohar as New Global Explorer
Marriott International (USA) Launches New People Brand “Be” to Grow and Empower Global Workforce
Paradisus by Melia (Spain): Destination Inclusive Program launch
Hilton and Peloton Expand Industry‑First Partnership to International Markets
New Global Partnership between Trip.com (China) and Saudi Tourism Authority (Saudi Arabia)
Unlimited season cruise pass: Margaritaville at Sea introduces $899 season pass
Retail, F&B, Transport & Petrol / E-Stations:
ADNOC Distribution (UAE) Amplifies Loyalty Program with Rewarding Journeys Campaign
DeutschlandCard and Weltbild (Germany) announce partnership
Payments, Finance & Real Estate:
Visa Philippines Co-Brand Partner Forum in Manila: 100+ partner attendees
Reports:
The Lacek Group Report: The power of loyalty in a recession
Juniper report: modern payment card issuing and innovation
Contentsquare 2023 Digital Experience Benchmark report: Travel & Hospitality sector benchmarking
Ramadan observance campaigns: 5 companies with strong Ramadan CX campaigns in UK
Harvard Business Review: Customer experience is everyones’ responsibility
Finextra Research Survey (Banking): Customer Experience – Is Hyperpersonalisation the next frontier?
Report: Marketing Services PEAK Matrix® Assessment 2023: 31 companies
People & Appointments:
Gerald Schloegl appointed as Managing Director of Miles and More GmbH / Lufthansa (Germany)
Michael Trestl will be staying as CCO of Austrian Airlines for another 5 years
Nathalie Seiler-Hayez to take up the reins at Swiss Deluxe Hotels (Switzerland)
Laura Hodges Bethge Named as Celebrity Cruises’ (USA) new Brand President
Podcast:
The Loyalty Podcast 50: Bilt – A Loyalty Startup Success Story.
