All you need to know this week about loyalty & CX: GLO platform switching to members-only access from early March 2024 - get your logins now • Emirates • Southwest • Qatar Airways • AirAsia •Air France - KLM • Korean Air • Riyadh Air • Etihad • BA • IAG • Lufthansa City • Deutsche Hospitality • Hilton • Marriott • Choice Hotels • Langham • Virgin Voyages • Klarna • Zepto • T-mobile • Jeep • S&P • BP • Visa • AMEX • Mastercard • Merkle • Payback • Loyalty Management report • Job listings
GLOGLO Featured:
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The news and platform access will be restricted to members only from early March. Join GLO @ https://globalloyalty.org/join-us
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Airlines & Alliances:
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Emirates Skywards announces exclusive, multi-year partnership with Visa The award-winning loyalty programme of Emirates and flydubai has signed an exclusive partnership with Visa to enhance its co-branded card portfolio across the GCC (Gulf Cooperation Council). The new partnership will redefine the Emirates Skywards and Visa co-brand card experience by enhancing card benefits and Miles earning opportunities.
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Two lucky winners and their guests will receive a total eclipse experience. To complete the Solarbration experience, winners will also stay in custom-designed guest rooms by Omni’s in-house interior design team. These rooms, inspired by this year’s most significant celestial event, are located at Omni Hotels in the departure cities of Dallas and Austin and the arrival cities of Pittsburgh and Indianapolis.
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Qatar Airways to Participate in ITB Berlin 2024 with Second Generation MetaHuman Cabin Crew, Sama Qatar Airways will showcase its latest digital innovation at the world leading travel trade show, taking place from 5-7 March 2024.
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Valuedynamx Powers Emirates Skywards with the Launch of “Pay with Points / Miles” Valuedynamx, a Collinson Company, gives Emirates Skywards members more redemption options across hundreds of global retail brands
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AirAsia Superapp completes rebrand and launches AirAsiaMOVE On Monday, AirAsia MOVE, previously known as airasia Superapp, unveiled the updated appearance of its app icon on both the App Store for iOS and the Play Store for Android.
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Marriott International and Cathay Deepen Strategic Partnership to Offer Enriched Travel Benefits Eligible members will gain exclusive access to both programs’ membership benefits through limited status match offer, and accelerated points earning via seamless two-way conversion between Miles and Points.
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Qatar Airways, recognised for the World’s Best Airline Website, introduces a transformative AI-driven experience at the world’s biggest tech show, held for the first time in Qatar.
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Korean Air names new communications chief Korean Air has named Jongheon Sim as its new vice president and chief communications officer, the company announced recently. Jongheon Sim, also known as Jong, brings extensive experience in communication and aviation to his new role, where he will oversee Korean Air’s communication strategies and public relations efforts.
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Southwest Airlines launches renewable ventures subsidiary The carrier also announced a $30 million investment in LanzaJet, Inc., a SAF technology provider and producer with a patented ethanol-to-SAF technology and the world’s first ethanol-to-SAF commercial plant, as part of the SARV investment portfolio.
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Riyadh Air partners with Adobe The partnership will deliver personalised global travel experiences powered by GenAI.
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Qatar Airways’ codeshare partner, China Southern Airlines, announces new route to Doha By linking the networks, both partner airlines aim to stimulate business and leisure traffic to and from China strengthening the bond between both countries.
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Air New Zealand and Singapore Airlines Extend Joint Venture Alliance Until 2029 Following this extension, and subject to regulatory approval, the joint venture partners will operate a total of four daily seasonal services between Auckland and Singapore from 27 October 2024 to 29 March 2025. This will give customers even greater connectivity and choice during the peak holiday season.
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MATAR Wins Best Use of Big Data Award at Qatar Digital Business Awards 2023 The Qatar Digital Business Awards is a platform that honours digital transformation initiatives and innovative solutions that will boost the national economy.
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Etihad Airways adds two new destinations This strategic expansion includes the addition of new flights and increased frequencies to existing routes, reinforcing Abu Dhabi’s position as a global connector and enhancing travel options.
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British Airways celebrates a decade of flying between Austin and London Heathrow British Airways has partnered with Austin’s renowned barbecue joint, Franklin Barbecue, to produce limited edition bottles of their Original BBQ sauce, aptly labelled BA-B-Q sauce (see what we did there), to gift Club World customers flying from Austin to London throughout March.
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Experience the movie magic of ‘Awards Season’ on Emirates ice Starting in March, Emirates customers will be able to experience the best of modern movie magic on ice, as Emirates features the most lauded and awarded new films of 2023/2024.
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IAG announces senior management changes with new CEOs for Iberia and Vueling International Airlines Group (IAG) today announced changes to its senior management team effective from the beginning of April 2024. Marco Sansavini has been appointed CEO and Chairman of Iberia, moving from his current role as CEO of Vueling. Fernando Candela, who was appointed as interim CEO of Iberia in May 2023, will step down as CEO of Iberia. He will continue as CEO of Level. Carolina Martinoli will become the CEO and Chair of Vueling.
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IAG reaches 1/3 of 2030 SAF target with major E-SAF deal with TWELVE e-SAF purchase agreement with Twelve represents IAG’s largest SAF deal to date • IAG expects to start receiving deliveries as early as 2025 • IAG bought approximately 12% of the global supply of SAF in 2023
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IAG full year results 2023: Strong growth in operating profit in 2023 Strong growth in operating profit in 2023 underpinned by robust and sustainable demand for travel, alongside continued investment in our transformation to drive long-term earnings growth.
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Air France-KLM Reports Q4 Loss Despite Increased Revenue Sustained demand translating into improved operating margin at 5.7%. Group’s equity restored.
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Newly launched Lufthansa’s City Airlines: First destinations confirmed First flight in summer 2024 − Two Airbus A319s already in new livery − Future-oriented fleet expansion with more than 40 Airbus A220-300s − Flights can be booked from the end of April
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Hotels & Hospitality:
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Deutsche Hospitality rebrands to H World International New joint venture and hotel deals underline the company’s commitment to global growth
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The Global Hotels Construction Pipeline Ascends to Record Project Counts at 2023 Year-End The Q4 2023 Global Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE) reveals that the global hotel construction pipeline hit all-time high project counts at Q4. At the close of 2023, LE analysts state that the total global construction pipeline stands at 15,196 projects/2,367,727 rooms, a 7% increase in projects and a 3% increase in rooms year-over-year (YOY).
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Concacaf Teams Up with Hilton as Official Hotel Partner This strategic partnership highlights Hilton’s commitment to providing exceptional stay experiences to fans throughout the competitions, and offers unique experiences to the more than 180 million Hilton Honors members around the world.
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Marriott Bonvoy Brings Once-in-a-Lifetime Experiences at Taylor Swift | The Eras Tour From an unforgettable trip to see three shows in three countries, to concert packages for shows in select cities across Europe and North America, Marriott Bonvoy unlocks access to Taylor Swift | The Eras Tour.
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Wyndham Rewards’ Member Month is Back with Five Weeks of Deals, Discounts, Bonus Points and More Available now, for every two nights of a qualified stay at participating hotels worldwide, members can earn 7,500 Wyndham Rewards bonus points, up to 15,000 total – enough for up to two future free nights at thousands of Hotels by Wyndham.
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Choice Privileges Named Among America’s Best Loyalty Programs for Fourth Consecutive Year Choice Privileges, the award-winning rewards program of Choice Hotels International, Inc., has been named one of America’s Best Loyalty Programs 2024 by Newsweek and Statista.
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Langham Hospitality Group Launches Brilliant by Langham Seamlessly converging an exclusive benefits programme with preference-led offerings and an unwavering commitment to service excellence, Brilliant is purpose-built to deliver more rewarding, personalised and captivating journeys across 30 participating hotels under LHG’s renowned brands.
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Cruises:
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Sir Richard Branson Surprises Passengers on Delta Flight with Free Cruise Virgin Voyages and Delta Airlines teamed up to surprise 160+ passengers with a free cruise aboard the Resilient Lady to celebrate the ship’s launch in Puerto Rico later this year.
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Retail, E-commerce, F&B, Healthcare:
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DECATHLON unveils a cutting-edge immersive experience on Apple Vision Pro Committed to offering a state-of-the-art experience to its customers, DECATHLON, the world’s largest sporting goods retailer, is launching a brand new immersive shopping experience app for Apple Vision Pro, which will be available on February 2nd in the United States.
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Mastering Salon Prosperity – GK Hair launches loyalty reward program Emphasising the company’s commitment to salon partners, the GK Hair Loyalty Reward Program is designed to honour the hard work and dedication of stylists and salon owners.
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Klarna AI assistant handles two-thirds of customer service chats in its first month The AI assistant has had 2.3 million conversations, two-thirds of Klarna’s customer service chats • It is doing the equivalent work of 700 full-time agents • It is on par with human agents in regard to customer satisfaction score • It is more accurate in errand resolution, leading to a 25% drop in repeat inquiries
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Zepto launches loyalty program Zepto, a quick commerce company, revealed the introduction of a subscription plan offering customers unlimited free delivery and potential discounts of up to 20% on grocery purchases. Named Zepto Pass, the program is priced between Rs 19 to Rs 39 monthly for most customers, according to the Mumbai-based firm.
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Entertainment, Sport, Telecom & Social Media:
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T-Mobile introduces Magenta status program Magenta Status gives T-Mobile customers new discounts and experiences from the biggest brands like Hilton, Hertz and Dollar on top of the perks they can already enjoy with Apple TV+, Hulu, Netflix, Shell gas and more.
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Transport, Fuel Retail & Mobility:
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Jeep® Grand Cherokee Recognized With Automotive Loyalty Award by S&P Global Mobility Jeep® Grand Cherokee, the most awarded SUV ever, earns Automotive Loyalty Award for its ability to retain owners over repeat buying cycles. Jeep Grand Cherokee has won 13 S&P Global Mobility awards since 1997.
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S&P Global Mobility Recognizes 28th Annual Automotive Loyalty Awards Winners General Motors, Tesla and Lincoln Nautilus take Top Awards for Loyalty in 2023
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New upgrades enabled through advanced retail tech, tangible consumer benefits, nationwide electrification operations, and site accessibility.
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bp pilots fresh, made-to-order, food offer at select Wild Bean Cafes New offer to be piloted at 10 stores and feature fresh, quality, made-to-order, hot food personalised to customers’ tastes. Evolved offer created to reflect changing habits as customers spend more time on forecourts with the transition to electric vehicles. Pilot builds on success of two proof of concept Wild Bean Cafes launched in 2023 and is the result of in-depth research into changing consumer behaviour.
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Payments, Finance, Property & Insurance:
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American Express Global Business Travel Unveils New Initiative to Drive AI Innovation and Governance Amex GBT today revealed the creation of a new artificial intelligence (AI) initiative. The program will increase focus on existing AI projects, drive purposeful innovation and greater efficiencies for clients and the corporate travel management ecosystem. The immediate focus of the AI initiative will be adopting next generation AI technologies and enhanced governance across four key areas of the organization: traveler care; finance; engineering; and enabling a modern workplace.
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“The Stitch Gawd” designed and will present the shoes to Benny during the Bulls’ home game on February 27 alongside last year’s shoe creator and internationally renowned artist and designer, Don C
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Visa and Royal Air Maroc launch co-branded card Cardholders and members of Royal Air Maroc’s Safar Flyer loyalty program will enjoy a range of advantages, including personalized offers on both domestic and international transactions
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Bitcoin Well launches customer loyalty program The Company has designed and released a customer loyalty program to incentivize certain customer behaviours and provide additional value to customers who use the Bitcoin Portal on a regular basis. Customers using the Bitcoin Portal at bitcoinwell.com/app will now earn Bitcoin Well Points.
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Mastercard, the official sponsor of the UEFA Champions League have launched their UEFA Champions League Mastercard Credit Card issued by the National Bank of Egypt, the first of its kind in Egypt, offering NBE’s cardholders’ exclusive benefits and cashback on online purchases.
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Loyalty Technology, Solutions & Consulting:
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Wildfire Systems’ RevenueEngine Receives 2023 Generative AI Product of the Year Award RevenueEngine is the industry’s first solution for monetizing e-commerce transactions driven by AI-generated brand and product recommendations within applications, plugins, and products.
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Strategic initiatives unlock growth for consumer brands and services in convenience market
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Giift and Prepay Nation forge strategic partnership to transform loyalty solutions This partnership underscores Prepay Nation’s dedication to international expansion while empowering Giift to meet the evolving demands of the loyalty industry by enriching its offerings for clients and delivering added value.
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Merkle Leaders Tapped to Join Salesforce Partner Advisory Boards The Salesforce Partner Advisory Boards bring together valued partners to provide feedback and guidance to Salesforce. The contributions of each board will help shape the future of Salesforce programs, products, and industry solutions.
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8×8 Launches 8×8 Engageâ„¢ to Bridge Customer Experience Journey Gaps 8×8, Inc. announced the availability of 8×8 Engage, an AI-powered, tailored solution that enables cross-organization customer engagement for enhanced customer experiences, fostering loyalty and driving business success.
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Reports, Research, Insights & Opinions:
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Global Loyalty Management Strategic Report 2024-2030 The global market for Loyalty Management estimated at US$7.3 Billion in the year 2022, is projected to reach a revised size of US$13.7 Billion by 2030, growing at a CAGR of 8.2% over the analysis period 2022-2030.
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Payback consumer survey: Germans’ appetite for travel is back The survey shows that there is a clear trend towards online bookings. 83% of all respondents have already booked a trip online, with over 91% in the 18 to 44 age group.
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Almost three-quarters (71%) of Gen Z and Millennials would quit their job tomorrow for one that better supported their well-being, as revealed in the 2024 State of Healthy Eating and Wellbeing Report from Lifesum, the leading global healthy eating platform, trusted by companies, including Amazon, GE, and PayPal.
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Loyalty Programs Market Intelligence reports According to the report, the loyalty markets are expected to grow 10% on average
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Jobs & Careers:
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Yemeksepeti is hiring: Loyalty Manager Location: Istanbul, Turkiye. Click inside to apply.
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Netflix is hiring: Director, Brand Partnerships & Integrated Marketing – EMEA Location: London, UK. Click inside to apply.
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Club Med: CRM and Loyalty Manager Northern Europe – UK, Ireland & Nordics Location: London, UK. Click inside to apply.
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Chelsea Football Club is hiring: CRM Fan Engagement Lead Location: London, UK. Click inside to apply.
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MAC Cosmetics is hiring: Senior Manager Consumer Marketing Location: London, UK Click inside to apply.
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