All you need to know this week about loyalty & CX: 'GLO Lab' Launch with ChatGPT overview, Virgin Atlantic, Turkish Airlines, Emirates, Delta, JetBlue, Southwest, Aeroplan, Azul Airlines, Grupo Aeromexico, Xiamen Airlines, Qantas, Amadeus, Oracle, Airbnb, Hyatt, Hilton, Mandarin Oriental, H-Hotels, Expedia, Agoda, Silversea, Royal Caribbean, Pret, Frasers Group, Asda, Pandora, Hepsiburada, Chase Bank, Bond, NChain, Fevo, Almosafer, Xoxoday, John Lewis, Kognitif, etc.
GLOGLO Lab: Programs & Solutions

ChatGPT – How Chat GPT can be used by Companies for Content Marketing and Loyalty Programs?
GLO Lab is a series of deep-dive insights into the latest loyalty programs and solutions that can benefit CX and loyalty offerings. In this article, we provide ChatGPT 101 overview for marketing & loyalty professionals.
Airlines & Alliances News:
Europe & UK:
Virgin Atlantic Ltd 2022 financial results
Turkish Airlines and airBaltic started Codeshare Cooperation
MENA:
Emirates goes digital, phases out paper boarding passes for flights departing Dubai
Emirates return its ‘My Boarding Pass’ campaign to unlock hundreds of offers in Dubai this summer
Sky high try: Emirates debuts Rugby World Cup 2023 livery on the A380
Emirates Group announces 2022-23 results
Etihad Airways wins “Best Frequent Flyer Programme award” at the Business Traveller 2023 Awards
Amadeus and South African Lift Airline sign distribution partnership
North America & LATAM:
Delta starts deploying its Sync Exclusives cross-promotional platform on domestic mainline aircraft
Southwest Airlines debuts first-ever Brand film “Alone in Tombstone”
iCoupon secures deal with Atlantic Airways
Alaska Airlines enhances its onboard menus adding bigger variety of food & beverage options
Aeroplan launches free in-flight messaging on Air Canada flights
Aeroplan (Canada) members can now earn points on grocery and retail orders made with Uber Eats
United Airlines and Azul Airlines Expand Codeshare Arrangements
Grupo Aeromexico Reports April 2023 Traffic Results
Asia:
Xiamen Airlines (China) wins Freddie Awards for loyalty programme
Qantas (Australia) reopens its Hong Kong International Lounge
Hotels & Hospitality:
Airbnb’s gloomy forecast weights on airline & hotel stocks
Airbnb Q1 2023 financial results
Hyatt rolls out agent education/rewards program “Confidant Collective’ for all-inclusive resorts
Expedia Group shows B2B growth: announces new Partnerships, tech and loyalty features
Choice Hotels International (USA) Reports First Quarter 2023 Results
hihotels announces partnership with Hopper Travel app
Oracle Teams with Wyndham to Bring OPERA Cloud to 2,000 Additional Hotels
H-Hotels.com adds Digital Media Solutions to successful partnership with Amadeus
Miral Destinations and Wego ink deal to promote Yas Island Kids Go Free summer campaign
Opinion: Damien Pfirsch, Agoda – Decoding What it Takes to Build Successful Loyalty Programs
Cruises:
American Queen Voyages launches new “Treat then like Royalty” Campaign
SILVERSEA CRUISES® launches rewards for travel partner appreciation month
Retail, F&B, Transport & Petrol / E-Stations / Deliveries:
Frasers Group unveils loyalty scheme across all brands – Frasers Plus
Pret expands subscription service to cover all food and iced drinks
Asda (UK) moves key worker discount to rewards app
Pandora rolls out new rewards scheme in the UK – My Pandora
BharatPe launches PAYBACK India in a new avatar: Rebrands it as ‘Zillion’
Hepsiburada Premium (Turkey) hits 1m subscribers in less than a year since launch
Banks & Payments:
Chase’s first U.S. airport lounge opens next week
Loyalty, CX Technologies & Solutions:
Almosafer (Saudi Arabia) tests Chat GPT and voice search on its mobile booking platform
Amadeus IT Group S.A Q1 2023 financial results: growth in travel fuels performance
Xoxoday Partners with Workato to Transform Rewards and Recognition
Bond Sources Strategic Investment to Drive Accelerated Growth
Reports:
Marigold report: How Leading Global Brands are Engaging their Consumer & Collecting Data
NCSolutions research: GEN Z expects advertising to be purpose-driven, unobtrusive and entertaining
How to target Gen Z: Lynx rebrands to G.O.A.T
Givex Annual Survey: Almost all Canadians use Loyalty Rewards Programs
Technavio research: Loyalty management market size to grow by USD 4.40 billion from 2021 to 2026
Employee loyalty: ShiftMed Announces ShiftMed Platinum Rewards™ and Platinum Rebate Program™
ESG, CSR, Sustainability:
Emirates (UAE) creates US$ 200 million aviation sustainability fund
Delta releases 2022 ESG report: Travel changing the world for good
Royal Caribbean Group annual Seastainability Report: Cruising toward a better future
Retail/Sustainability: Shein partners with Queen of Raw to achieve ‘full circularity’ by 2050
People & Appointments:
QANTAS GROUP announces CEO succession – Vanessa Hudson to become the next CEO and MD
Steve Johnson Named Vice Chair and Chief Strategy Officer of American Airlines
Alaska Airlines names Tiffany DeHaan a new vice president of strategy, analytics and transformation
John Lewis appoints Emily Wells as first Head of Loyalty and invests in pan-partnership rewards
Kognitiv welcomes Jon Ott as Chief Revenue Officer
Silversea taps Joe Leon to head Americas sales
