The “Global Loyalty 2024: A Year in Review” report, released by the Global Loyalty Organisation (GLO) consists of 2 parts: 1) An overview of key 2024 loyalty programs and solutions launches, key milestones in personalization, sustainability, technology integration, and partnership ecosystems; 2) Analysis of original 2024 predictions of 26 global loyalty experts alongside actual events taking place in 2024. The report follows and analyses 2024 Predictions series by GLO.
GLOThe “Global Loyalty 2024: A Year in Review” report, released by the Global Loyalty Organisation (GLO) today, offers a critical analysis of the loyalty and rewards sector over the past year. As customer expectations continue to evolve, this report serves as a vital resource for industry stakeholders looking to adapt and thrive in a competitive landscape.
The report consists of 2 parts:
1. Overview of key 2024 loyalty programmes and solutions launches, key milestones in personalisation, sustainability, technology integration, and partnership ecosystems;
2. Analysis of original 2024 predictions of 26 global loyalty experts alongside actual events taking place in 2024.
Key highlights from the report include:
- Trends & Innovations: An exploration of the most impactful trends in customer loyalty, including:
- The rise of AI-driven personalisation, enhancing customer engagement through tailored experiences.
- The integration of gamification elements in loyalty programmes, particularly effective in appealing to Gen Z consumers.
- Sustainability Initiatives: A detailed overview of loyalty programmes that incorporate sustainability, such as:
- Air France’s “Eco-Miles” program aimed at rewarding environmentally friendly travel choices.
- Technological Advancements: Insight into how technology is reshaping loyalty strategies, including:
- Insights on mobile app enhancements and digital wallet integrations.
- Partnership Ecosystems: Analysis of strategic partnerships that expand earning potential and customer reach:
- Case studies on programs that have successfully collaborated with various sectors to enhance value for members.
- Month-by-Month Breakdown: A chronological review of significant events and initiatives launched throughout the year, featuring:
- Notable innovations, like Starbucks’ gamified rewards system that incentivises customer interaction and loyalty.
- Actionable Insights: Practical recommendations for businesses to refine their loyalty strategies based on the year’s developments and consumer behaviour shifts.
The report follows and analyses 2024 Predictions series by GLO featuring 26 global loyalty experts predictions.
This report not only provides an extensive overview of the loyalty landscape but also equips organizations with the knowledge to innovate and drive customer engagement successfully. Whether you’re a loyalty program manager, digital marketing professional, or executive leader, the insights gleaned from this analysis are invaluable for navigating the complexities of customer loyalty in 2024 and beyond.
Source: GLO
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