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GLO
An in-depth report about how companies are investing in loyalty marketing now and what loyalty executives see as the most important trends in and around customer loyalty programs.
GLOAntavo’s 2023 Global Customer Loyalty Report offers an insider’s perspective into the world of loyalty programs through the lens of current and future loyalty program owners, as well as industry experts and loyalty specialists. The information in the report is based on data from over 260 corporate survey respondents from all regions of the world and more than 290 million anonimized member actions tracked via Antavo’s Enterprise Loyalty Cloud, as well as over 600 minutes of qualitative interviews with renowned industry experts.
Key Takeaways:
- 88,55% of respondents trust loyalty programs to help them overcome the inflation crisis and potential recession;
- 67,7% of respondents plan to increase or significantly increase their investments in customer retention;
- 80% of companies that measure the ROI of their loyalty programs reported a positive ROI with on average 4.9x more revenue than their expenses;
- 78,6% of respondents with an existing loyalty program are likely to revamp their program, a seven percentage point increase over last year;
- The average annual spend of members who redeem personalized offers is 4.5X higher than those who have never taken advantage of such offers;
- Strategic partnerships, linking payment cards to loyalty programs, and supporting ESG causes were identified as top trends for the next three years.
