5 ways a flexible cloud platform drives business success for loyalty leaders: 1. No limits to program design 2. Quicker time to market 3. Less dependency on IT budgets 4. Greater flexibility 5. Ongoing loyalty innovation.
GLOIBS Software published an overview on modern, highly configurable cloud platforms which enable loyalty leaders to drive innovation, expedite time to market, increase member engagement and revenue growth – read full report Deploying next-generation airline loyalty programs.
Too many airline loyalty leaders are unable to unlock their programs’ full potential due to IT systems and resource limitations. Timely innovation and program design changes that enhance member experiences while boosting airline revenues are the casualties.
In today ́s world, this is especially problematic. “Everything about the structure of the current airline loyalty programs is based on pre-pandemic behaviors,” Forbes reports in another article. “Expecting these structures to make sense after the pandemic is risky, and so the programs themselves should change to reflect what post-pandemic loyalty really means.”
With most loyalty systems, IT-driven improvements are time consuming, labor intensive, and reactionary. A great and timely idea leads to a raft of internal discussions and budget negotiations for custom IT developments. Too often, the outcome is that legacy systems are unable to support new program design features. This is troubling because it limits airlines’ ability to respond to evolving social, cultural, and economic trends and expectations—challenges that could become opportunities with the right agility.
5 ways a flexible cloud platform drives business success for loyalty leaders:
1. No limits to program design
2. Quicker time to market
3. Less dependency on IT budgets
4. Greater flexibility
5. Ongoing loyalty innovation
Source: IBS
