Following the ‘Responsible Travel Project’ launch by IHG One Rewards and Ant Forest last year, IHG and Ant Forest deepened their cooperation through sustainable membership activities to promote a low-carbon and environmentally friendly travel philosophy for guests through exciting activities and green travel experiences.
GLOFlorence Hu, Chief Marketing Officer, IHG Greater China, said: “IHG Hotels & Resorts continuously pursues sustainable development through an ‘In China, for China’ business by actively responding to the country’s environmental goals, including the dual carbon’ goals and low-carbon urban development strategy laid out in the ’14th Five-Year Plan’. Meanwhile, IHG’s ‘Journey to Tomorrow’ commitment aims to make a positive difference for our people, communities and planet over the next decade. We are very pleased to deepen our cooperation with Ant Forest and call on our members to practice green travel while providing more possibilities for the sustainable development of cultural tourism.”
Green Journey | Promoting the ‘Responsible Travel’ Project
In 2022, IHG One Rewards and Ant Forest launched the “‘Responsible Travel’ project, which guests and IHG hotels across mainland China enthusiastically received. As the first hotel management group to cooperate with Ant Forest, IHG Hotels & Resorts continues its “responsible travel” commitments by making the concept of low-carbon accommodation a reality. The project aims to raise environmental protection awareness and encourage guests to forgo 4 single-use toiletries (toothbrush, toothpaste, comb, soap) to earn 92g of green energy points. Over 200 hotels in Greater China have joined the program to promote sustainable development in more regions and among other consumer groups.
Green Rise | “Packing” sustainable concepts in suitcases
To celebrate the 54th Earth Day, IHG One Rewards and Ant Forest held a sustainable membership day event at the InterContinental Shanghai Harbour City. Members and partners unlocked the new method of green travel with a series of low-carbon and environmentally friendly interactive experiences. The event included a suitcase-inspired immersive art exhibition entitled “Forest to Go,” presenting guests with various forms of nature that sparked further interest in the environment, conservation, and pursuing a better, more sustainable life. The exhibition opened at InterContinental Shanghai Harbour City for one month, with plans to take the exhibition on a tour of IHG hotels across Greater China.
