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Home » Articles » OYO and IBS Software Join Forces to Advance Digital Innovation in the Hospitality Industry

OYO and IBS Software Join Forces to Advance Digital Innovation in the Hospitality Industry

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OYO has partnered with IBS Software to accelerate global digital transformation across its hospitality portfolio, including brands like Motel 6, Belvilla, and Sunday. The collaboration will leverage IBS’s iStay platform to enhance guest experiences, streamline operations, and expand offerings such as integrated travel packages and membership programs in key markets worldwide.

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Global travel technology leader OYO has expanded its partnership with IBS Software to accelerate digital transformation across its worldwide portfolio. The collaboration covers OYO and its brands, including Sunday, Belvilla, Dancenter, Traum, Check My Guest, Motel 6, and Studio 6.

Together, the two companies will explore integrated travel packages combining hotel accommodations with airline bookings, ground transportation, and local activities. The partnership will also focus on entering the resorts segmentusing IBS Software’s proprietary solutions and integrating OYO’s membership programs across its homes and hotels, unlocking wider benefits for guests and owners in major travel hubs across Europe, the UK, Southeast Asia, India, the US, and Mexico.

Central to this transformation is the deployment of IBS Software’s iStay platform, which enhances operational efficiency, boosts guest satisfaction, and drives revenue growth. The iStay CRS manages real-time content, pricing, and availability across all channels, with advanced tools for property configuration, corporate and group sales, and seamless integration into OYO’s technology ecosystem.

“IBS Software has been a trusted partner in our global journey,” said Shashank Jain, Group Head of Technology and Online Revenue at OYO. “As we expand worldwide, the iStay platform offers the flexibility and intelligence needed to deliver exceptional guest experiences while maximizing value for hotel owners.”

Jitendra Sindhwani, Chief Revenue Officer of IBS Software, added:

“This expanded partnership underscores our shared vision for the future of hospitality. With iStay, OYO is well-positioned to deliver connected, revenue-optimized guest experiences at scale while driving the industry’s next wave of digital innovation.”

For more on how iStay is transforming hospitality through cloud-native reservation, distribution, and guest experience management, visit www.ibsplc.com/istay.

About OYO
OYO is a global hospitality platform empowering small businesses and entrepreneurs with technology-driven solutions that streamline operations and increase revenue. Offering over 40 integrated products and services, OYO supports more than 185,000 hotels and home storefronts across 35+ countries, including India, Europe, Southeast Asia, and the United States. Learn more at www.oyorooms.com/us.

About IBS Software
IBS Software is a leading SaaS provider to the travel industry, delivering mission-critical technology across aviation, hospitality, tour & cruise, and energy sectors. Its hospitality suite includes CRS, PMS, RMS, booking engines, loyalty solutions, and distribution platforms, enabling clients to achieve digital-first transformation. Headquartered across 17 global offices, IBS Software powers some of the world’s most complex travel ecosystems. Learn more at www.ibsplc.com.

 

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