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Vietnam Airlines has launched LotuScent, its first-ever signature fragrance inspired by the lotus and crafted from Vietnamese botanicals, creating a distinctive sensory experience that embodies the nation’s elegance and enhances …

Jumeirah has partnered with Dubai-based fashion house Bouguessa to launch the Jumeirah Heritage Club, a limited-edition capsule collection that fuses the brand’s coastal heritage with contemporary design, marking its bold …

Etihad Airways and Hong Kong Airlines are strengthening  their partnership by launching a codeshare partnership and establishing a reciprocal loyalty agreement. The loyalty agreement was signed during a ceremonial event …

The WTTC’s Better Borders report reveals that modernizing visa systems and adopting digital, biometric border technologies could unlock US$401 billion in GDP and 14 million jobs by 2035 while creating …

Emirates Group reported a record half-year profit of AED 12.2 billion (US$ 3.3 billion) for 2025–26 — its fourth consecutive half-year record — driven by strong passenger demand, premium experiences, …

Turkish Airlines reported a $1.1 billion operating profit in Q3 2025—its highest-ever third-quarter performance—driven by record passenger numbers, strategic investments, and steady progress toward its 2033 growth and sustainability targets.

Royal Caribbean has expanded its Artist Discovery Program to the new Royal Beach Club Paradise Island in The Bahamas, featuring 11 local artists whose large-scale works celebrate Bahamian culture and …

The report reveals how “Agentic Tourism” — a new AI-driven model combining automation with human empathy — is transforming global travel into seamless, personalized, and sustainable experiences that boost loyalty, …

Hotels are shifting toward Best-in-Class technology systems as seamless integration, usability, and personalization emerge as the key drivers of superior guest experience and long-term loyalty.