Sustainability has emerged as a core theme in German loyalty programs, with companies incorporating eco-friendly rewards and initiatives. For instance, Rewe Group, a leading supermarket chain, launched green loyalty campaigns, …
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Collinson article highlights a major challenge in loyalty programs—62% of companies struggle to measure incremental revenue and profit generated by their programs. Without clear metrics, businesses cannot justify continued investment …
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GLO/Comarch report: Customer Loyalty Predictions 2025 Report – AI, Privacy and Sustainability
by GLOby GLOLukasz Dubiel and Joanna Witsch, Comarch gave interview on Customer Loyalty Predictions 2025 Report – focused on AI, Privacy and Sustainability – which was conducted by Comarch in partnership with …
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Green Travel vs. Budget: Booking Holdings CEO Glenn Fogel Highlights the Cost Barrier to Sustainability
by GLOby GLODespite a growing interest in sustainable travel, cost remains a significant barrier for many travelers. According to Booking Holdings’ CEO Glenn Fogel, while travelers express a desire for eco-friendly options, …
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7-Eleven Tunes Gulp Radio™: Expands to Thousands of Stores, Boosting Sales and Customer Engagement
by GLOby GLO7-Eleven, Inc. is significantly enhancing its in-store customer experience by expanding Gulp Radio™, its proprietary in-store audio network. Currently operational in over 4,000 stores, the company plans to extend this …
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Hilton Worldwide Holdings Inc. delivered an impressive Q4 2024 earnings report, demonstrating strong global demand across leisure, business, and group travel segments. With substantial revenue growth, aggressive expansion plans, and …
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Loyalty & Reward Co. on “Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach”
by GLOby GLOSarah Jarvis, Hunter Murray, and Anand Patel bring extensive experience in loyalty strategy and data-driven customer engagement. Their insights help businesses optimize loyalty programs to maximize value and efficiency.
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Adam Posner presents “The Professor And The Practitioner” 3-episode series on secrets of loyalty with Professor Cristina Ziliani, University of Parma, Italy
by GLOby GLOEpisode 1: “Exploring the Evolution of Customer Loyalty” with Professor Cristina Ziliani, University of Parma, Italy covers evolution of customer loyalty, the role of loyalty management, and the transformation of …
