In its pursuit to offer more exciting and affordable travel choices and enable travellers in Sabah to explore new destinations like Manado in Indonesia, Ho Chi Minh City in Vietnam, …
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Collective Voice Report Reveals Shoppers Influenced by Creators Deliver Greater Value to Brands This Holiday
by GLOby GLOTo craft a successful marketing campaign that resonates and drives both sales and loyalty, the research indicates it’s crucial to understand how creators influence consumer shopping preferences, spending habits, content …
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Wildfire Systems’ 2024 Consumer Shopping Report Finds Shoppers Continue to Seek Ways to Save When Making Purchases Online, Even as Inflation Cools
by GLOby GLOThe latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access …
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Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression
by GLOby GLOGatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, the new customizer tool allows athletes to express …
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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI. Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust …
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Givex Partners with Bridge to Unlock Billions in Unredeemed Gift Card Funds through Digital Wallets
by GLOby GLOThrough Bridge, consumers can seamlessly add their gift cards to their digital wallets, which takes them directly to an offer page, followed by a merchant-branded site displaying tailored promotions or …
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Seventy-two per cent of consumers surveyed agreed that loyalty programs influence where they shop, yet just under 1 in every 5 had been the victim of loyalty abuse – having …
