Loyalty programs are a trillion-dollar ecosystem, yet most memberships sit idle as points lose value and customers disengage. This GLO study outlines a step-by-step playbook for reinvention, drawing lessons from …
Archives
-
-
Miles & More introduces new incentives for more sustainable flying with miles and Points for CO2-offsetting packages
by GLOby GLOThe loyalty program of the Lufthansa Group now awards miles and points for CO₂-offsetting packages. By opting for more sustainable flying, status or desired rewards can be achieved more quickly.
-
Passengers Recognize LATAM with the Highest Rating at APEX: “Five-Star Global Airline”
by GLOby GLOFor the fourth consecutive time, LATAM has been recognized with the highest rating in the global airline category of the APEX ranking: the “Five-Star Global Airline.” This recognition is based …
-
Raise a glass: American Airlines partners with Champagne Bollinger to elevate the art of travel
by GLOby GLOThe Champagne greeting upon arrival is a signature amenity at American’s Flagship® lounges across the system. Starting today, Flagship® lounge customers will be greeted with a glass of Champagne Bollinger Special Cuvée …
-
AirAsia expands Cebu hub with a vision to connect local communities to global gateways and drive local tourism
by GLOby GLOTo cap off the Cebu hub comeback, AirAsia is inviting Cebuanos to a Music Festival on 15 November 2025 featuring top Original Pilipino Music (OPM) artists, a celebration of local …
-
-
Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball, Marking a Pivotal Sponsorship Milestone
by GLOby GLOThe partnership also extends into the digital sphere, featuring extensive brand integration on Euroleague Basketball’s platforms and exclusive co-created content. Fans can also expect a slate of innovative activations aimed …
-
As GenAI becomes increasingly integrated into daily life, concerns about security and transparency are rising. Despite rapid adoption of the technology, skepticism persists: Nearly three-quarters (74%) of respondents familiar or …
-
59% of Consumers Say Rewards Make Them More Loyal to a Brand, New Research From PayPal and Reach3 Insights Finds
by GLOby GLOUsing Reach3’s conversational, mobile-first approach, the study revealed that consumers’ preferences go far beyond dollars and cents, and that rewards drive loyalty, shape behaviors, and deliver emotional benefits that influence …
