Bruce Lahood, Mastercard’s loyalty expert, is sharing his insights into travel loyalty programs and highlights 3 key trends: 1/ Lifestyle Loyalty, 2/ Relevance & Recognition, 3/ Simplicity & Accessibility.
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The report identifies 26 notable vendors. B2C marketers can leverage this report to grasp the benefits they can anticipate when engaging with a loyalty services provider. They can also gain …
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GOL redesigns Smiles loyalty program to bring innovative concept to its frequent flyer program in Brazil
by GLOby GLOGOL is implementing a gamification model that will distribute rewards and benefits at various points in the customer’s journey, rather than just when the customer reaches a new loyalty tier. …
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Earlier this year, Revolve teamed up with one-click checkout solution provider Bolt and performed an A/B test on the retailer’s website. The findings from the test revealed that the shoppers …
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High Tide Launches “Cabanalytics Consumer Insights” to 1.1 Million Cabana Club Members
by GLOby GLOCabanalytics Consumer Insights (CCI) Creates a High-Margin Revenue Opportunity for the Company Through Ad Revenue Generation, Subject to Federal and Provincial Regulations. CCI Will Further Solidify the Loyalty Loop With …
