MarPay™ integrates three fundamental elements of business: Marketing, Payments, and Loyalty.
GLOPointspay, a prominent global provider of loyalty solutions, has unveiled its exclusive ‘MarPay™’ concept on their platform. MarPay™ integrates three fundamental elements of business: Marketing, Payments, and Loyalty. By amalgamating these aspects, Pointspay empowers companies to enhance their profits in a distinctive and targeted manner by joining loyalty programs with a worldwide network of advertisers and payment service providers.
Pointspay addresses the common challenges advertisers often face and ensures they can optimize their customer interactions. With MarPay™, advertisers can directly market to consumers who have loyalty balances, which can lead to an increase in average order value and conversion rates. Customers are more inclined to spend more when they can combine their available cash with the stored value of their loyalty points.
Through Pointspay’s innovative technology, loyalty partners and advertisers can offer customers various payment options, including a combination of loyalty points and cash, leveraging Pointspay’s two global patents related to points-plus-cash transactions.
The MarPay™ platform by Pointspay aims to address and transform the current challenges faced by consumers in terms of payments and loyalty, such as making points usage more intuitive and providing greater opportunities to instantly earn and redeem points. By offering these diverse opportunities for spending and earning, businesses that utilize Pointspay typically witness an increase of over 30% in their customers’ average shopping basket value.
Reacting to the launch of the MarPay™ Dominic Hofer, Founder and CEO of Loylogic Group, commented: “MarPay™ is the cultivation of years of dedication and innovation from the teams at Pointspay. Our commitment to evolving the loyalty process has led us to the creation of this industry-leading product and we’ve seen incredibly positive results to date since we have rolled it out to our clients and their customers.”
Lansy Joseph, Chief Product Officer at Pointspay added: “MarPay™ takes advantage of the surge in loyalty and payment technology we have seen released over the past few years. Through these advancements, we’ve been able to create a product that provides customers with what they want from a loyalty scheme, i.e. greater options, as well as gives clients a more insightful and valuable effect for their marketing capabilities. Our recent work is just the beginning of what we hope will become a staple product of the loyalty and payment sector for years to come.”
In a recent campaign, a partner collaborating with Pointspay experienced remarkable results, including a 232% surge in e-commerce revenue, a 194% increase in redeemed loyalty points, and a 277% boost in cash spent by members of the loyalty program between April and May, all thanks to the innovative MarPay™ technology.
This campaign serves as a compelling illustration of the potential that MarPay™ platforms like Pointspay can offer to loyalty partners and advertisers in the future. It also showcases how consumers can engage more effortlessly and efficiently with their loyalty programs.
