This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty strategies.
GLOUnique report from The Lacek Group on Loyalty in Healthcare.
Experts predict the consumer, not the provider, will be at the center of the health model no later than 2040. Advancing technologies will provide more personalized, specific and portable health data to individual patients. Increasingly more empowered to choose the providers and treatments that meet their individual, holistic health needs and budget, consumers will expect health care to match the efficiency, personalization, and value they’ve come to enjoy, and expect, in other industries.
Key takeaways:
- 75% of U.S. consumers wish their healthcare experiences were more personalized.
-
creating a sence of community is integral to loyalty
- data collection is a major reason brands value loyalty programs.
- evaluating what impact of a loyalty strategy can be on its customers or patients, to its operations, and to its business performance is the key friststep
- loyalty strategy in health care should incite positive, preventive wellness behaviors, even layering in value at trigger points along the care continuum
- a healthcare loyalty strategy must develop a genuine relationship with patients. The Lacek Group’s global research shows 62% of consumers now consider personalized communication and experiences a must-have from a loyalty program
- Humana, the Kentucky-based insurance provider, topped Forrester’s 2021 insurance provider rankings and increased second-quarter profits 20% over the previous year. That’s thanks in no small part to Humana’s popular wellness program, Go365. Launched in 2011 as HumanaVitality and rebranded in 2017, Go365 rewards members for healthy behaviors like getting preventative screenings and vaccinations, taking part in community wellness activities and nutrition classes, and completing verified workout sessions. Go365 members can redeem rewards for gift cards at a variety of retailers.
- Oppurtunities in loyalty in healthcare are wide are encompass healthcare providers, medical technology companies, pharma companies and other:
