Sainsbury’s has expanded its “Your Nectar Prices” loyalty feature to all in-store checkouts, allowing customers to receive personalised discounts based on their shopping habits. The initiative is expected to benefit millions of shoppers, offering potential savings of up to £150 per year.
Sainsbury'sSainsbury’s is rolling out Your Nectar Prices to all its UK store checkouts starting July 25, 2025. Previously, this personalised pricing feature—offering up to 10 custom discounts each week—was only available through the online app or SmartShop system. With this update, shoppers simply tap their Nectar card at the till to access curated deals based on their individual buying patterns.
Since its launch four years ago, Your Nectar Prices has delivered over 17 billion personalised discounts, helping more than 1 million weekly users save a collective £60 million—with typical users saving up to £150 annually. Now available at in-store checkouts, the move aims to bring these savings to the 8.5 million additional Nectar customerswho shop traditionally.
To benefit, customers must digitally register via the Nectar app or website and select their offers each Friday; discounts then activate automatically at checkout. These personalised offers can be combined with existing Nectar Price promotions for deeper savings.
Mark Given, Sainsbury’s Chief Marketing, Data & Sustainability Officer, emphasizes the strategy: “Shoppers want to feel recognised and rewarded… Your Nectar Prices delivers extra savings on the products they love and buy most.”
Why This Matters:
-
Enhanced Personalisation: Moving personal offers from app-only to checkout ensures more shoppers can take advantage.
-
Customer Engagement: The requirement to opt in each week encourages active involvement and shopping planning.
-
Value-first Approach: With savings capped around £150/year, the program provides tangible benefits without complexity.
-
Competitive Edge: As loyalty programs evolve, Sainsbury’s strengthens its relevance against rivals by combining traditional and personalised pricing.
With this expansion, Sainsbury’s is cementing its position as a leader in loyalty innovation, delivering personalised value at tills and making everyday savings more accessible and intuitive for all Nectar members.
Source: GLO / Sainsbury’s
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
