At the heart of the relaunch is the promise of weekly surprises. Sky customers can now look forward to free gifts ranging from snacks and pizzas to cinema tickets and Sky Store movie rentals. In partnership with Sainsbury’s, nearly two million edible rewards are being made available each week—perfect for a cosy night in with a film or sports fixture.
GLOSky has refreshed its loyalty programme, Sky VIP, with a bold new vision—offering millions of weekly treats, exclusive experiences, and personalised perks to thank its customers for their ongoing loyalty. The revamped programme goes beyond traditional rewards, blending entertainment, lifestyle, and everyday savings into a single seamless experience.
At the heart of the relaunch is the promise of weekly surprises. Sky customers can now look forward to free gifts ranging from snacks and pizzas to cinema tickets and Sky Store movie rentals. In partnership with Sainsbury’s, nearly two million edible rewards are being made available each week—perfect for a cosy night in with a film or sports fixture.
Sky has also introduced a wider selection of exclusive offers and discounts across well-known brands such as Puma, HelloFresh, LG and JBL. These are regularly refreshed through the My Sky app, where members can easily browse and redeem their rewards. For sports fans, the rewards are even more enticing. Sky Sports subscribers receive complimentary access to The Athletic for a full year, plus the chance to win matchday tickets, VIP event access, and savings on official merchandise through partners like Fanatics and Callaway.
What makes Sky VIP stand out is its tiered structure—the longer you’ve been a customer, the more benefits you unlock. From early access to gig tickets and special screenings, to once-in-a-lifetime experiences and family-friendly outings, Sky is making it clear that loyalty comes with meaningful advantages.
Speaking about the relaunch, Helen Kloepfer, Director of Sky VIP, said:
“The new Sky VIP is our way of saying thank you to our customers. We’ve created something that gives them more reasons to smile, every week—from everyday treats to extraordinary experiences.”
Accessing Sky VIP couldn’t be easier. All Sky TV, broadband, or mobile customers are automatically enrolled and can explore the full range of rewards via the My Sky app. The dedicated VIP section serves as a digital treasure chest, with something new to discover almost every time you log in.
With its newly expanded offering, Sky VIP is redefining what customer appreciation looks like—focusing not just on big-ticket giveaways, but on consistent, personalised value that brings joy to everyday moments. Whether you’ve just joined Sky or have been with them for over a decade, the message is clear: loyalty matters, and it’s being rewarded like never before.
Source: Sky
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