Spin by OXXO and Visa have extended their partnership for eight more years to accelerate digital payments in Mexico. Supported by OXXO’s 24,000-store network, Spin has over 9 million users and rising transaction volumes, while its Spin Premia program counts 27 million members. The alliance aims to expand secure, cashless payments as Mexico’s digital payments market grows toward an estimated $125 billion in 2025.
Visa05 December 2025.
Spin by OXXO and Visa have renewed their long-term strategic partnership with a new eight-year extension, reinforcing their shared commitment to driving financial inclusion and digital payment adoption across Mexico. The two companies first joined forces several years ago, and their collaboration has since become a key pillar in the rapid expansion of Mexico’s cashless economy.
The announcement comes as digital payments continue gaining momentum nationwide. According to Mexico’s 2024 National Financial Inclusion Survey (ENIF), formal account ownership has climbed to 63% of adults, reflecting steady progress in financial access. Still, cash remains the dominant payment method in day-to-day transactions. Market analysts expect Mexico’s digital payments sector to surpass $125 billion in 2025, with double-digit growth projected through 2030, fueled by e-commerce, instant payments, and fintech innovation.
Spin by OXXO: Scale, Access, and Everyday Use
Spin by OXXO benefits from the convenience store chain’s massive footprint—more than 24,000 locations—giving users unparalleled access points for deposits, withdrawals, and account activation. Through its mobile app, customers can make secure transfers, pay bills, receive remittances, and manage their balance in real time.
The platform has grown rapidly, now exceeding 9 million active users and showing a 38.7% increase in monthly transaction volume last quarter. Its loyalty ecosystem, Spin Premia, has become one of the country’s largest rewards programs, with 27 million active members who earn and redeem points across OXXO stores and partner brands.
OXXO’s parent company, FEMSA, has emphasized digital financial services as a strategic growth area, aligning Spin with evolving consumer behavior and Mexico’s shift toward embedded payments and everyday fintech solutions.
Visa: Strengthening Security and Innovation
Visa highlighted the renewed alliance as a key step in improving payment security and expanding digital acceptance in both urban and underserved regions.
“Together, we’ve built an ecosystem that enables faster, safer payments for individuals and businesses,”
said Francisco Valdivia, Visa Mexico’s Managing Director.
Visa has been investing heavily in fraud prevention, tokenization, and fintech partnerships in Mexico, supporting open banking initiatives and digital wallets. Its work with Spin enhances infrastructure that helps small businesses modernize payment acceptance and reduces their reliance on cash.
A Broader Push Toward Financial Inclusion
Mexico’s government and private sector have been advancing initiatives such as CoDi, improved interoperability for SPEI transfers, and regulatory frameworks encouraging fintech development. Spin by OXXO has been recognized as a major contributor to inclusion, offering accessible financial services without traditional banking barriers.
The extended Spin–Visa partnership is expected to support:
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Broader card issuance and acceptance
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Enhanced security tools and anti-fraud measures
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New products for underbanked consumers
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Innovations in rewards, remittances, and micro-payments
As Mexico’s digital transformation accelerates, Spin and Visa aim to position themselves at the center of a more connected, cashless retail and financial ecosystem.
Source: OXXO
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