Members of Starbucks Odyssey, the rewards program currently in beta, were able to purchase up to two “Stamps” from an edition of 2,000 featuring the brand’s iconic siren, but the launch was not without issues.
StarbucksMembers of Starbucks Odyssey, the rewards program currently in beta, were able to purchase up to two “Stamps” from an edition of 2,000 featuring the brand’s iconic siren, but the launch was not without issues.
Starbucks Odyssey, the coffee company’s Web3 loyalty program, today released its first limited edition non-fungible tokens (NFT), which it calls “Stamps.”
The program, still in invitation-only beta, allows members to complete activities such as quizzes and in-store purchase to earn Stamps, which can be collected or resold on Nifty Gateway.
Upon launch, members of the Starbucks Odyssey Discord group complained of problems accessing the site and error messages, with the site seemingly overwhelmed by traffic.
Despite the issues, the collection sold out in 18 minutes and secondary sales quickly soared. As of this update, the floor price for a Siren Stamp has already passed $550.
Starbucks launched its Odyssey program on the Polygon blockchain and aims to make the experience friendly for noncrypto natives, emphasizing the ability to purchase Stamps with only a credit card. Andy Sack, co-founder and co-CEO of Forum3, which partnered with Starbucks on launching the program, told CoinDesk that Odyssey is a “next-generation loyalty platform” aimed at building a brand relationship between customers and Starbucks.
