Eagle Eye, a Software as a Service (SaaS) company specializing in creating digital connections with customers for real-time, personalized marketing, has inked a contract with the UK's leading supermarket chain, Tesco. The one-year agreement, with the possibility of extension, will see Eagle Eye providing its AI-powered Personalised Challenges solution. This decision expands on an existing partnership between the two entities.
TescoEagle Eye, a Software as a Service (SaaS) company specializing in creating digital connections with customers for real-time, personalized marketing, has inked a contract with the UK’s leading supermarket chain, Tesco. The one-year agreement, with the possibility of extension, will see Eagle Eye providing its AI-powered Personalised Challenges solution. This decision expands on an existing partnership between the two entities.
The EagleAI Personalised Challenges platform utilizes AI and advanced machine learning to enable retailers to tailor promotions by offering custom challenges designed to incentivize incremental behavior. This technology allows for a high degree of personalization through its analytical capabilities, providing consumers with promotions that better match their preferences and needs.
Tesco plans to roll out Personalised Challenges to a larger segment of Clubcard members in the near future following a successful trial that saw higher-than-expected participation rates. Named Clubcard Challenges, this service will deliver personalized and gamified offers and promotions to each Clubcard member.
Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, commented, “We are continually seeking ways to enhance the value of Clubcard for our customers. With Clubcard Prices on approximately 8,000 products, it is saving customers up to £360 off their annual grocery bill. Personalization involves leveraging our knowledge about customers to improve their experience and make our rewards more relevant, and we are eager to observe our customers’ response to Clubcard Challenges.”
Tesco’s dedication to the personalization trend is evident and aligns with the supermarket’s objective of understanding each customer individually to enhance their shopping journey. Clubcard Challenges represents another stride in Tesco’s endeavor to create the most effective and beneficial rewards for customers.
Tim Mason, CEO of Eagle Eye, expressed enthusiasm about the collaboration, stating, “It’s an honor to collaborate with Tesco, one of the world’s leading retailers and a recognized leader in customer loyalty, to usher in its next phase of personalized promotions. This achievement underscores the strength of the EagleAI solution, capable of generating and delivering millions of hyper-personalized marketing messages, and our position at the forefront of personalized marketing.”
This development follows Eagle Eye’s acquisition of Untie Nots in 2023, which included the EagleAI – Personalised Challenges solution, thereby integrating it into the Eagle Eye suite of offerings.
Tesco’s adoption of Clubcard Challenges marks another stride in the supermarket’s commitment to enhancing the customer experience through data-driven personalization. Simultaneously, it solidifies Eagle Eye’s position as a frontrunner in its industry, showcasing the potential of their AI-driven solutions in large-scale implementations. As Tesco embarks on its next phase of personalized promotions, it will be intriguing to observe how Clubcard holders embrace these new, highly tailored experiences.
