The streaming service will offer personalised song recommendations, collaborative playlists, liking and commenting capabilities.
TikTokTikTok is reportedly entering the music streaming market with a new subscription platform, aiming to capture consumers’ spending on music. The company has introduced “TikTok Music” in Brazil and Indonesia, allowing users to play, download, and share tracks while syncing their accounts with their existing TikTok profiles. Although there is no confirmation, it is likely that TikTok plans to expand this service to other countries, potentially including the United States.
The streaming service, which replaces ByteDance’s Resso platform in Brazil and Indonesia, offers personalized song recommendations, collaborative playlists, and features such as liking and commenting. Despite the current trend of consumers canceling subscriptions, TikTok is venturing into the global music streaming market, which can be highly profitable if it can establish a strong audience. Established players like Spotify, Apple Music, and Amazon Music already have a significant user base. Furthermore, TikTok is exploring additional revenue opportunities from its active user base, such as expanding its online retail offerings by selling products directly through the platform. It has also introduced the “Trendy Beat” feature in the U.K., where TikTok retains the sales.
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