CAREERS & JOBS (LOYALTY & CX)

Topgolf is hiring: Senior Manager, Loyalty Strategy & Operations

This role is based out of our Dallas Support Center Office located in Dallas Texas working 4 days in office per week and 1 day remote.

Company Overview

We’ve got a bunch of stuff that makes us golf: clubs, balls, tees, turf, a ball-picker-upper cart thing, etc. We also have a whole bunch of stuff that’s not golf: loud music, giant targets, giant TVs, and a hand-crafted food & beverage menu. Put all these things under one roof, and you’ve got yourself a good time. So consider this your formal invitation to Come Play Around.

The Topgolf culture is sustained by ensuring we continuously champion the values on which the company was built and by hiring Playmakers who live and breathe our unique culture to keep it genuine. When bringing on new Playmakers, we make sure the person can perform the job. But we also place a huge emphasis on a candidate’s ability to be curiously intelligent, embrace wholly inclusive cultural values, display self-awareness, demonstrate empathy, and model optimistic warmth.

Position Overview:

The Senior Manager, Loyalty Strategy & Operations plays a pivotal role in driving Topgolf’s loyalty initiatives. Reporting to the Senior Director of Player Strategy & Insights, this role is responsible for the execution and supporting the development and optimization of loyalty programs that deepen player engagement and retention.

This individual will lead the operational roadmap for loyalty campaigns, leverage customer data to inform strategy, and ensure flawless execution across multiple teams and partners. The ideal candidate combines strategic thinking with operational excellence, thriving in a fast-paced, collaborative environment while always keeping the player at the center of decision-making.

Loyalty Strategy & Roadmap

• Support the Senior Director in evolving Topgolf’s loyalty strategy into a differentiated, player-first program.
• Translate customer insights into actionable engagement strategies across the player lifecycle.

Program Operations & Execution

• Manage day-to-day program operations, ensuring seamless campaign execution across channels.
• Maintain multiple project plans with complex dependencies, tracking budgets, timelines, and deliverables.
• Coordinate internal teams (creative, analytics, operations) and external partners to drive consistency and excellence.

Data-Driven Optimization

• Leverage data and insights to design personalized, customer-focused experiences.
• Partner with analytics teams to monitor KPIs, identify opportunities, and drive test-and-learn initiatives.
• Apply insights to continuously refine lifecycle strategies, retention efforts, and engagement tactics.

Cross-Functional Collaboration

• Act as a subject matter expert in loyalty, educating and influencing partners and stakeholders.
• Foster strong collaboration across marketing, operations, and technology to ensure a unified player experience.
• Champion a customer-first mindset across initiatives and teams.

People Leadership

• Provide day-to-day leadership, coaching, and development for team members
• Set clear priorities, foster collaboration, and build future talent to support the growth of Topgolf’s loyalty programs.

Qualifications

• 6–8+ years of experience in loyalty marketing, or marketing for an established brand.
• Expertise with CRM platforms and loyalty KPIs, with the ability to convert insights into actionable strategies.
• Strong project management skills, with experience managing multiple initiatives simultaneously.
• Excellent communication, organizational, and influencing skills across all levels of stakeholders.
• Proven ability to lead cross-functional coordination and drive measurable results.
• Proven people management experience, including the ability to lead and coach team members while fostering collaboration across functions.

Growth Path

This role is designed to provide a clear pathway into future leadership opportunities within Topgolf’s loyalty, player strategy, and customer engagement functions. Successful candidates will gain visibility across senior leadership, contribute to high-profile initiatives, and develop the skills and experience needed to advance into Director-level roles and beyond.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Source: Topgolf