Trip.com Group and Penang Global Tourism have signed a new MoU that enhances their marketing partnership. The deal raises Penang’s profile on the Trip.com Group’s platforms – such as Trip.com and Ctrip building awareness to boost inbound tourism to Penang and accelerating bookings over the next three years.
GLOTrip.com Group and Penang Global Tourism have entered into an updated MoU that strengthens their collaborative marketing efforts.
This agreement aims to increase Penang’s visibility on Trip.com Group’s platforms like Trip.com and Ctrip, thus raising awareness to attract more tourists to Penang and increasing bookings within the next three years.
The renewed MoU highlights key markets such as mainland China, Singapore, South Korea, Japan, and Australia, where Trip.com Group will focus on driving higher bookings for Penang as a travel destination.
Trip.com Group chief marketing officer Bo Sun explained: “Trip.com Group and Penang Global Tourism are longstanding partners… (But) with new travel consumption behaviours and emerging trends after the pandemic, we hope to leverage our strengthened collaboration to guide the destination’s tourism industry towards a rapid recovery and achieve sustainable growth through innovation.”
Penang’s caretaker chief minister, YAB Chow Kon Yeow, added: “As we forge this historic bond with Trip.com Group, the first global partnership after the pandemic and the first in Malaysia, spanning up to 10 markets, we fortify our commitment to embracing the world with open arms.”
Source: TTR Weekly
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