The latest reports from WTTC, "Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance," and "Artificial Intelligence (AI): Global Strategies, Policies & Regulations," mark significant milestones in WTTC's commitment to fostering a digital future prioritizing safety, ethical considerations, and responsible AI integration.
GLO
Recent publications from the World Travel & Tourism Council (WTTC) and Microsoft spotlight the transformative influence of Artificial Intelligence (AI) on the future landscape of travel and tourism.
The latest reports from WTTC, “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance,” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” mark significant milestones in WTTC’s commitment to fostering a digital future prioritizing safety, ethical considerations, and responsible AI integration.
Debuting during the global tourism body’s engagement at the UN General Assembly in New York, these reports signify WTTC’s dedication to promoting innovation and excellence in customer experiences through the safe and reliable integration of AI.
“Responsible Artificial Intelligence (AI)” explores potential risks linked with AI deployment and offers strategies for establishing frameworks that emphasize transparency, accountability, and fairness. From mitigating bias and discrimination to ensuring human oversight of AI systems, this report empowers organizations to responsibly leverage AI’s potential.
In its concluding publication, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides a comprehensive overview of the AI landscape across key countries and international bodies, illustrating how policymakers navigate the AI terrain to foster innovation while ensuring ethical and responsible use.
Julia Simpson, WTTC President & CEO, remarks, “In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not merely a technological advancement; it is a strategic tool that can personalize customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism.”
Microsoft Managing Director Travel Transport & Logistics Industry, Julie Shainock, comments, “We are witnessing widespread acceptance of AI throughout the travel ecosystem, enhancing both customer and employee experiences and optimizing operational efficiency. However, we recognize that we are only at the outset of this journey.”
According to WTTC, AI has the potential to revolutionize operations in the Travel & Tourism sector, offering significant opportunities for growth and innovation. However, persistent challenges such as shortages of AI-skilled workforce in the industry underscore the importance of proactive measures to overcome adoption barriers.
As AI continues to reshape global industries, WTTC remains at the forefront, advocating for safe, ethical, and inclusive AI innovation.
Source: WTTC
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
