Thai Airways International • Delta • Qantas • Jetstar • American Airlines • SAS • Cathay Pacific • Air Arabia • United Airlines • Marriott • GHA • Radisson • IHG • Hyatt • Sevenrooms • Holland America • Virgin Trains • Papa Johns • Domino's • Google • OtterBox • Kellanova • Thanx • Pickleball • ST Engineering • Amazon.com • Chime • Eagle Eye • Cisco • McKinsey • Loyalty reports • Loyalty Jobs • Loyalty Careers
GLOAirlines, Alliances & Airports:
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Delta’s industry-leading Wi-Fi rollout is about to hit another milestone: As of early April, all customers flying across Delta’s transatlantic network to Europe, Israel and West Africa will have access to fast, free Delta Sync Wi-Fi presented by T-Mobile.
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Thai Airways Shifts Luxury Strategy: Business Class Upgraded, First Class Retired Thai Airways is set to introduce a new business-class product while phasing out its first-class cabins. The airline’s CEO, Chai Eamsiri, stated, “Currently, only three of our aircraft have first class. Moving forward, the new fleet of 44 aircraft will not include a dedicated first-class cabin.”
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The videos showcase WestK cultural landmarks and diverse content while demonstrating the shared vision of WestK and Cathay to promote Hong Kong as a global arts and cultural hub (Image: Cathay Pacific)
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While framed as a push to revive American manufacturing and reduce trade deficits, the decision has had significant implications for major sectors of the U.S. economy—especially airlines, hospitality, retail, and the automotive industry. The article analyses the potential effect on major players.
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Qatar Airways and Virgin Australia Receive Final ACCC Approval for Integrated Alliance This decision paves the way for Virgin Australia to launch 28 weekly flights between Australia and Doha, utilising aircraft and crew provided by Qatar Airways under a wet-lease arrangement. The new services are scheduled to commence in June 2025, connecting Sydney, Brisbane, and Perth to Doha, with Melbourne flights starting in December 2025.
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Jetstar celebrates its first service between Christchurch and Cairns Jetstar’s first flight from Christchurch to Cairns took place today, marking a major milestone in the airline’s trans-Tasman expansion in New Zealand.
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AAdvantage® members will have more ways to enhance their travel experience when flying on Fiji Airways, Fiji’s national carrier. On April 1, Fiji Airways will officially join the award-winning AAdvantage® travel rewards program and become the newest full member of the oneworld alliance.
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Jetstar launches Vanuatu Sale with fares from just $179 Jetstar is offering discounted fares from Sydney to Vanuatu (Port Vila) from just $179^ to encourage more Australians to visit the Pacific Island nation and support its tourism industry following an earthquake in December.
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United today announced it intends to be the only U.S. airline to offer flights to Bangkok, Thailand, and Ho Chi Minh City, Vietnam, with new daily service from Hong Kong planned to start this fall*. These new flights will be scheduled to offer easier connections for travelers from across North America to help meet the growing demand for travel to these destinations.
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SAS broadens its global network with additional Delta codeshare destinations Starting April 2nd, 2025, customers will benefit from an expanded codeshare between SkyTeam partners SAS and Delta. The agreement will present a broader range of destinations and increased frequencies, providing a more streamlined and convenient journey.
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SAS unveils largest-ever summer expansion, introducing 28 new routes across 17 countries Scandinavian Airlines is set to enhance connectivity across Scandinavia and beyond with the launch of its summer 2025 traffic program, further establishing Copenhagen Airport as its global hub. The extensive expansion brings the total to 278 routes for the season, strengthening SAS’ role in connecting Northern Europe to the world and providing travelers with more efficient and convenient travel options.
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Air Arabia Abu Dhabi introduces new non-stop flights to Almaty Air Arabia Abu Dhabi, the capital’s first low-cost carrier, announces the addition of a new non-stop route to Almaty in Kazakhstan from Zayed International Airport. Starting June 3rd, 2025, the new service will operate three times a week every Tuesday, Friday, and Sunday.
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HKBAC and Cathay Pacific expand JetLink as “wing-to-wing” transfer service takes off Hong Kong’s aviation sector redefines seamless commercial-to-private aviation transfers
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THAI Announces Baggage Policy for Economy Class: checked baggage allowance from 25 kg. to 23 kg. Effective April 1, 2025, Thai Airways International Public Company Limited will adjust the checked baggage allowance for Economy Class Standard (K/S/V) and Saver (W/L) fares from 25 kg. to 23 kg. Economy Class Full Flex (Y/B/M) and Flexi (H/Q/T) fares are subject to the 30 kg baggage policy.
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Allegiant Named one of America’s Most Loved Brands The recognition comes after Newsweek, together with Plant-A Insights Group, conducted a large-scale study based on the collection of over 359,000 brand reviews and followership data across social media platforms, as well as in-depth analysis of sentiment data on brands
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Hotels & Hospitality:
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Marriott Bonvoy Unlocks Exclusive Access to the Unstoppable COWBOY CARTER TOUR As the Official Hotel Partner, Marriott Bonvoy will offer boot-stomping VIP experiences with the tour, creating unforgettable moments for music fans.
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Radisson Hotel Group proudly expands its presence in Armenia with the opening of Radisson Hotel & Spa Gyumri, marking the debut of the Radisson brand in the country. Located in Gyumri, Armenia’s second-largest city and a renowned cultural hub, the hotel brings Radisson’s signature Scandinavian-inspired hospitality to the heart of this historic destination.
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IHG Hotels & Resorts brings Vignette Collection’s one-of-a-kind stays to Japan IHG Hotels & Resorts officially debuts its collection brand in Japan, with the rebrand of RIHGA Royal Hotel Osaka, the first hotel in Japan to be part of IHG’s Vignette Collection. Building upon its legacy as one of the city’s most well-known and historical hotels, RIHGA Royal Hotel Osaka, Vignette Collection offers a renewed guest experience for today’s thoughtful venturer, offering one-of-a-kind stays in a destination to remember.
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IHG Hotels & Resorts debuts nine brands in 13 countries across Europe IHG Hotels & Resorts, a global leader in hospitality, has debuted nine of its individual hotel brands in 13 countries across Europe since the start of 2024*, with the opening and signings spanning brands across its four segments: Luxury & Lifestyle, Premium, Essentials and Suites.
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Abu Dhabi-based Rotana will offer the 30 million members of the GHA DISCOVERY loyalty programme
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InterContinental Hotels & Resorts, part of IHG Hotels & Resorts’ fast-growing luxury and lifestyle portfolio, proudly introduces InterContinental Presidente Monterrey in alliance with Grupo Presidente. Located in Monterrey’s San Pedro Garza García neighborhood, the hotel is a minimalist retreat that feels worlds apart from its bustling urban surroundings.
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The Destination by Hyatt brand debuts in Canada with Hotel X Toronto Hyatt Hotels Corporation and Princes Gates Hotel Limited Partnership are proud to announce Hotel X Toronto will join the Destination by Hyatt brand, marking the brand’s entrance into Canada. This milestone entrance into Hyatt’s Classics portfolio marks an exciting evolution for the hotel, further strengthening its identity as Toronto’s premier urban resort. In the last 10 years, Hyatt has quintupled its brand presence in Canada, demonstrating its commitment to the region.
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Autograph Collection expands into new destinations in Mexico with the arrival of Cleviá, San Miguel de Allende. The new property, which also marks the first Marriott Bonvoy hotel to open in San Miguel de Allende, joins the Autograph Collection brand, which includes over 300 independent hotels across the world – each hand selected for their inherent craft and distinct perspective on design.
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Marriott Bonvoy, Marriott International’s award-winning travel loyalty program, today announced a multi-year agreement with Kai Tak Sports Park (KTSP), Hong Kong’s largest sports and entertainment landmark. As the exclusive Founding Hotel Partner, Marriott Bonvoy will be collaborating with KTSP to promote the development of sports, culture and tourism in Hong Kong, helping to showcase the city’s world-class sports, culture and entertainment events to a global audience.
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Marriott CEO Anthony Capuano’s Strategy: Driving Loyalty and Global Expansion Under CEO Anthony Capuano, Marriott International is aggressively expanding both its global footprint—achieving 6.8% net room growth in 2024—and transforming its Marriott Bonvoy loyalty program into an experiential platform with over 210 million members. His strategy focuses on deepening guest engagement through exclusive events and driving growth through strategic partnerships and new developments worldwide.
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Cruises:
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As part of the 2026-2027 season, guests will be able to enjoy a number of enhancements at the destination, including a new beach club featuring priority tendering, waiter service and exclusive food and beverage offerings. Beach club guests will have private beach access with upgraded beach furniture as well as indoor and outdoor seating with ship views.
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Retail, E-commerce, F&B, Healthcare:
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Sweetgreen launches sg Rewards Inspired by guest feedback, the program lets members earn 10 points for every eligible dollar spent, which can be redeemed for menu items, including Sweetgreen’s newly launched Ripple Fries.
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Published by McKinsey & Company, the article features Diageo’s Chief Innovation Officer, Mark Sandys, discussing how the company is transforming consumer experience and loyalty through data, innovation platforms, and generative AI—placing consumers at the core of its long-term growth strategy.
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Papa Johns and Google Cloud Team Up to Deliver AI-Powered Pizza Experiences As Papa Johns works to revolutionize the pizza industry through a commitment to unwavering quality and a seamless customer experience, PJX will focus on using Google Cloud’s AI to improve customer support, drive advanced personalization and build proactive experiences “from click to crust.”
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OtterBox Named to Newsweek’s America’s Most Loved Brands 2025 At the center of every OtterBox innovation is a deeper goal to affect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox gives back by inspiring kids to change the world through entrepreneurship and philanthropy.
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Trend & Data-Driven Campaigns for Every Audience As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are. Kellanova SVP and Chief Growth Officer, Charisse Hughes, shares insights into the company’s strategies for reaching diverse audiences with advanced analytics and AI, creating evergreen relevance and growth.
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Domino’s orders will be available to subscribers of DashPass, DoorDash’s subscription program, which offers unlimited $0 delivery fees and reduced service fees on orders over $12.2 Domino’s loyalty program, Domino’s Rewards, will only be offered on Domino’s e-commerce platforms.
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SevenRooms Unveils New AI Features to Power SuperHuman Hospitality™, The three new AI-powered features – AI Responses, AI Feedback Summary, and AI Note Polish – are designed to help restaurants deliver personalized guest experiences while saving time and labor.
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Zeply Wins Times Power Icon Award 2025 for Transforming Digital Convenience Zeply’s unique ‘Eat and Earn’ program enables users to accumulate rewards on every meal, making dining a more gratifying experience. AI-powered pricing strategies ensure cost-effective travel and food services, while the expansion of EV charging solutions reflects Zeply’s vision for a greener future.
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Thanx Expands Reach with Square Integration, Enhancing Loyalty Capabilities for Restaurants Restaurants using Square can now benefit from frictionless customer engagement as loyalty features are built directly into the checkout process.
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Entertainment, Sport, Telecom & Social Media:
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Pickleball in the Sun Launches Exclusive Ambassador Program to Connect Brands with the Sport’s Most Passionate Players
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ST Engineering iDirect Launches New Excelerator Partner Program The Excelerator Partner program aims to strengthen long-term partnerships and foster loyalty by providing expert guidance, robust resources, and a partner experience that benefits their business and customers.
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Transport, Fuel Retail & Mobility:
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Virgin Trains Gears Up to Challenge Eurostar in Channel Tunnel Services Virgin Group is advancing plans to introduce passenger train services through the Channel Tunnel, aiming to compete with Eurostar’s longstanding monopoly. The UK’s Office of Rail and Road (ORR) recently indicated that Eurostar’s Temple Mills maintenance depot in northeast London has capacity to accommodate additional operators, removing a significant barrier for new entrants like Virgin.
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USAA Perks® and CarAdvise Introduce the CarAdvise Fuel Program for Members CarAdvise, the platform behind this fuel rewards program, has been offering its core car maintenance savings program to USAA members since 2020.
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Payments, Finance, Property & Insurance:
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Chime Launches Premium Membership Tier New Chime+ premium tier for members that direct deposit their paycheck offers exclusive benefits like 3.75% Annual Percentage Yield (APY) savings accounts.
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Loyalty Technology, Solutions & Consulting:
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AI Gets Personal: Amazon Is Revolutionizing Product Recommendations Amazon is enhancing its shopping experience by integrating advanced artificial intelligence (AI) technologies to provide automatic and personalized product recommendations. This initiative aims to streamline the customer journey, making it more intuitive and tailored to individual preferences.
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Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to unleash the full potential of AI.
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CleverTap Partners with Infobip to Strengthen Omnichannel Offering with RCS Messaging The strategic partnership with Infobip empowers brands to deliver immersive and interactive customer experiences.
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Eagle Eye Appoints Chief Revenue Officer, Jeff Baskin, to Accelerate Growth in North America Based in the US and part of Eagle Eye’s executive team, Baskin will lead global sales and customer success initiatives, playing a key role in accelerating the company’s US and wider international expansion.
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Reports, Research, Insights & Opinions:
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The study reveals that more than half of travelers now prioritize tailored experiences, while 66% of Gen Z rely on social media for destination ideas.
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Jobs & Careers:
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Aspire is hiring: Channel Partnerships Manager Location: Hong Kong, SAR. Click inside to apply.
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Auberge Resorts Collection is hiring: Gift Card Program Manager Location: Bethesda, MD, USA. Click inside to apply.
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PAR Technology is hiring: Sr. Loyalty Manager Location: Philadelphia, PA, USA. Click inside to apply.
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Albertsons Market is hiring: Senior Manager, Loyalty Partnerships Location: Seattle, WA, USA. Click inside to apply.
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British Airways is hiring: Tribe Lead – Customer Engagement Location: Hounslow, England, United Kingdom. Click inside to apply.
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Sonesta Hotels is hiring: Sr. Manager, Loyalty Program Strategy, Structure & Partnerships Location: USA. Click here to apply.
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Maybourne is hiring: Director of Membership Location: London, England, United Kingdom. Click here to apply.
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